Take inspiration from various sources and try out different approaches. It's important to be realistic about finances and invest wisely.
1. Can you tell us about your background and journey in the world of content creation?
I live in Amritsar, Punjab with my family, but I'm originally from Himachal Pradesh. My journey into content creation began with TikTok, where I started creating videos. Unfortunately, TikTok was banned in India, which led me to shift my focus to Instagram. It was a challenging start, but with perseverance and innovative ideas, one of my reels went viral, reaching 22 million views. This breakthrough marked my recognition as a "Verified defaulter" on Instagram. Alongside managing my content creation, I am also pursuing my graduation.
2. What motivated you to start your Instagram page, and what kind of content do you focus on?
My journey into Instagram started as a natural progression of my passion for creating engaging content. I was inspired by the potential of social media platforms to connect with a global audience and showcase my creativity. The thrill of experimenting with different video formats and exploring comedic elements fueled my desire to dive deeper into content creation on Instagram.
My Instagram page is a reflection of my comedic flair and storytelling abilities. I focus primarily on creating entertaining and humorous content through reels. Each video is carefully crafted to elicit laughter and resonate with my audience's sense of humor. Whether it's relatable skits, funny anecdotes, or light-hearted parodies, I strive to bring joy and laughter to my followers' feeds.
Moreover, I believe in the power of positivity and spreading smiles through my content. In today's fast-paced world, where stress and challenges are prevalent, I aim to provide a moment of comic relief and brighten up people's days. This mission drives me to continually innovate and deliver fresh, engaging content that keeps my audience entertained and coming back for more.
3. What is your personal definition of success, and do you have a mantra that guides your life?
Success, to me, is a blend of resilience, continuous improvement, and achieving meaningful goals. I strongly believe in the power of hard work and perseverance. My mantra in life is simple: never give up. I embrace failures as stepping stones towards growth and success. By trusting the process, staying dedicated to my goals, and putting in consistent effort, I aim to overcome challenges and realize my aspirations.
4. What advice would you give to someone aspiring to become a successful social media influencer?
To become a successful social media influencer, it's crucial to optimize your online presence by creating relatable and engaging content. Connect with your audience by sharing authentic aspects of your life and ideas that resonate with them. Consistency is key; maintain a regular posting schedule and stay dedicated to your work.
5. Could you share some tips for first-time entrepreneurs who are venturing into the digital space?
Firstly, gather ideas and let your creativity flow. Take inspiration from various sources and try out different approaches. It's important to be realistic about finances and invest wisely. Above all, believe in yourself and your abilities to navigate through challenges and achieve your goals.
6. Is being an influencer financially sustainable in today's digital landscape?
Yes, being a social media influencer can be financially sustainable over the long term. If you create compelling and relatable content that resonates with your audience and attracts a significant reach, you can generate substantial income through collaborations, sponsorships, and other opportunities.
7. How would you differentiate between a blogger and an influencer?
While a blogger primarily focuses on writing and publishing content on a blog, an influencer engages and entertains their audience through relatable posts, videos, and reels on social media platforms. While some bloggers may transition into becoming influencers, influencers are not necessarily bloggers. The key distinction lies in the medium through which they communicate and connect with their audience.
This is Mister Sahil. He is a content creator and has more than 146k followers on Instagram.
Interviewed by - Ashmeet Kaur
Edited by- Arunangshu Chatterjee
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