The financial viability of pursuing influencer status hinges on various factors, including niche specialization, audience engagement, and adept monetization strategies
1. Tell us about your background and journey.
I graduated with a degree in Mass Media, delving into various facets of communication and media studies. Subsequently, I pursued an MBA in Marketing to deepen my understanding of consumer behavior and brand strategies. Initially, my engagement with Instagram was casual, using it as a recreational platform during leisure time. However, the pivotal shift in my journey came in late 2019, coinciding with the global pandemic's onset. This period prompted introspection, leading me to reevaluate my career path.
Recognizing my growing passion for content creation and social media, I made the bold decision to transition from a traditional job to establishing myself as a full-fledged influencer. This transformation not only aligned with my interests but also allowed me to explore the dynamic realm of digital marketing and audience engagement on a deeper level.
2. What led you to start your page on Instagram and what it is about?
The inception of my Instagram page, under the moniker "Woh Wali Ladki," was a deliberate endeavor aimed at curating a diverse range of content. I envisioned a platform that would encompass elements of humor, captivating ghost stories, insightful skincare routines, and more.
The unique username was meticulously chosen to deviate from conventional or generic titles prevalent on social media. By opting for a distinctive identity, I sought to capture attention and resonate with a broad spectrum of followers, fostering a sense of curiosity and engagement.
3. What is your idea of success or your mantra in life?
For me, success transcends mere achievements; it embodies pursuing endeavors that ignite a profound sense of fulfillment and purpose. It revolves around following one's passions ardently, engaging in activities that resonate with the core of one's being, and fostering a mindset devoid of undue expectations. By channeling energy into endeavors that bring joy and intrinsic satisfaction, success naturally manifests as a byproduct of genuine passion and dedication.
4. How can someone become a successful social media influencer?
Achieving success as a social media influencer necessitates a blend of consistency, strategic content creation, and a sprinkle of fortuitous opportunities. While maintaining a regular posting schedule and cultivating an authentic connection with the audience are pivotal, acknowledging the role of serendipity in navigating the competitive landscape is equally crucial.
5. Is it financially sustainable to be an influencer today?
The financial viability of pursuing influencer status hinges on various factors, including niche specialization, audience engagement, and adept monetization strategies. While the industry is rife with competition, individuals with unique perspectives, compelling content, and a distinctive brand identity can carve out a sustainable career path and secure financial stability within the influencer ecosystem.
6. How would you distinguish the term blogger from influencer?
From what I understand, a blogger is someone who writes blogs and can influence with their writing. An influencer influences the masses via visual or audio content. The face is out there; you can very much read between the lines. You can read the emotions, the eye talks.
You can connect in a better and more direct way. Simply put, an influencer can easily attract the masses, which might not be the same for a blogger. However, an influencer can influence with nonsense content or cringe in general, whereas the content of a blogger will be more educational, streamlined, and specific.
Interviewed by - Ashmeet Kaur
Edited by- Arunangshu Chatterjee
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