Consistency is the bedrock upon which success is built, allowing for gradual improvement and the steadfast pursuit of goals
1 . Tell us about your background and journey.
Shatagnee Chakraborty, widely recognized by her as a dynamic and creative individual whose passion for the arts shines brightly through her diverse interests. She has successfully carved a niche for herself in the realms of dance, K-pop, and fashion content creation. Her love for the arts doesn't stop at performing; Shatagnee is also a talented sketch artist. Currently pursuing a degree in Product Design at Lovely Professional University, she skillfully balances her academic commitments with her artistic pursuits.
Shatagnee's sketches and artworks, which include captivating portraits, are not just a hobby but a thriving online business. Her ability to capture emotion and detail in her work has garnered her a dedicated customer base who eagerly anticipate her next creation. In addition to her solo endeavors, Shatagnee's passion for dance has led her to form her own dance team.
This new venture allows her to collaborate with like-minded individuals and explore new choreographic landscapes. Through her dance team, she aims to create performances that resonate with audiences and showcase the diversity of dance styles she's mastered, further establishing her as a versatile artist and entrepreneur in the digital age.
2. What led you to start your page on Instagram and what is it about?
Embarking on this journey with the conviction that true talent deserves a global platform, I launched my account, motivated by a deep-seated belief in the power of visibility. This venture is more than just sharing content; it's about connecting, inspiring, and challenging the status quo.
My novice status in the blogging sphere does not deter my enthusiasm but rather fuels my determination to learn, grow, and refine my craft. Each post, a step closer to mastering this art, is driven by the core idea that talent, when nurtured and exposed to the right audience, can transcend boundaries and create lasting impact.
3 How would you distinguish the term blogger from an influencer?
Blogging and influencing are indeed distinct yet interconnected professions, both offering unique opportunities for creative expression and audience engagement. Bloggers primarily focus on creating detailed, informative content on websites, sharing in-depth insights, tutorials, and personal stories. They cultivate a loyal readership through the quality and consistency of their content.
Influencers, on the other hand, leverage social media platforms to affect their followers' purchasing decisions or opinions by endorsing products, services, or ideas. Their impact is measured by their ability to engage and persuade their audience through authenticity and relatability. Both roles can be fulfilling and lucrative, often overlapping as influencers might also run blogs to deepen their audience connection.
4. Is it financially sustainable to be an influencer today?
Embarking on a content creation journey blends passion with perseverance, where dedication and motive become the linchpins of success. Financial sustainability in this realm isn't merely a stroke of luck but a result of consistently delivering captivating content. The heart of this endeavor lies in the joy of creation—immersing yourself in the process, refining your craft, and connecting with your audience.
As you navigate this path, your primary focus should be on the value and uniqueness you bring to the table. Over time, with patience and relentless effort, monetization follows as a natural progression, validating the adage that when you do what you love, prosperity follows.
5 What do you think influences consumer behavior?
Certainly, consumer preferences play a crucial role in determining the impact of content. When content aligns with an individual's interests, such as anime for anime enthusiasts, it resonates more deeply, fostering a stronger emotional connection. This heightened engagement not only increases the content's appeal but also its influence over the consumer's decisions and perceptions.
The personalized nature of such content enhances its relevance, making it more persuasive and memorable. Consequently, content creators and marketers often tailor their strategies to cater to specific interests, leveraging the power of relatability to maximize their influence on target audiences, ultimately driving greater engagement and loyalty.
6 What is your idea of success or your mantra in life?
The idea of success for me is my mom's smile and her happiness. I want to give her all the happiness she deserves so that one day she will say, "Beta, I'm proud of you." Being a single mother is not easy, and my mom has given me everything I ever asked for. Now, when I give her all the love and happiness she deserves, that's when I am successful—that's my idea of success.
7.How can someone become a successful social media influencer?
Consistency is the bedrock upon which success is built, allowing for gradual improvement and the steadfast pursuit of goals. It turns actions into habits, reinforcing belief in oneself and one's mission. This belief fuels motivation, driving further consistency in action.
Improvement is the natural outcome of this cycle, as consistent efforts lead to skill enhancement and goal achievement. Goals, both short-term and long-term, provide direction for these efforts, offering clear targets to aim for. Together, consistency, belief, improvement, and goals create a powerful framework for personal development and achievement.
8. Which is your favorite book and why?
As a design student, my favorite book (currently) is "The Design of Everyday Things" by Don Norman. It helps me a lot to understand the user's perspective as a designer.
Bio
Shatagnee's sketches and artworks, which include captivating portraits, are not just a hobby but a thriving online business. Her ability to capture emotion and detail in her work has garnered her a dedicated customer base who eagerly anticipate her next creation. In addition to her solo endeavors, Shatagnee's passion for dance has led her to form her own dance team. This new venture allows her to collaborate with like-minded individuals and explore new choreographic landscapes. Through her dance team, she aims to create performances that resonate with audiences and showcase the diversity of dance styles she's mastered, further establishing her as a versatile artist and entrepreneur in the digital age.
Interviewed by - Siddhi Pancholi
Edited by- Arunangshu Chatterjee
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