RYN - My Life's Mantra Is to Keep Moving Forward, No Matter What Challenges Arise (Instagram Influencer)

Ultimately, financial sustainability is achievable if you are smart about your investments and consistently work to improve your content.

1. Tell us about your background and journey.

To be honest, I never envisioned myself becoming a content creator. Writing has been a significant part of my life since childhood; I vividly remember composing my first poem in the 7th grade. This passion for writing stayed with me, and in 2018, I took a leap by creating my first public Facebook page to share my writings. Unfortunately, it didn’t gain much traction. 

I then transitioned to posting faceless content on Instagram for a long time, but I struggled to grow my audience there as well. It wasn’t until 2022 that I ventured into TikTok, sharing my content for the first time. During this journey, there were moments when I felt disheartened, especially when I was losing followers. I eventually shifted my focus from TikTok to Instagram, and today, I’m proud to say I have almost 35,000 followers. Reflecting on the girl who started this journey in 2018, I think she would be proud of how far we've come.

2. What led you to start your page on Instagram and what is it about?

My Instagram page primarily showcases my writing and poetry narrations. Writing has always been an integral part of who I am—it's something I feel I can't live without. Initially, my page wasn’t focused on writing; it was more about funny and relatable content. However, as I evolved and grew more confident in sharing my authentic self, my page naturally transitioned to reflect my deep love for writing and poetry.

3. What is your idea of success or your mantra in life?

For me, success is synonymous with contentment. It’s not necessarily about reaching a particular milestone or level, but rather feeling satisfied and fulfilled with where you are and what you're doing. 

My life mantra is to keep moving forward, no matter what challenges arise. Bad things happen, but it’s crucial not to let them stop you. It’s okay to slow down and take a breather, but never come to a complete stop, because restarting from scratch can be much harder. Persistence is key—keep dodging obstacles and keep going.

4. How can someone become a successful social media influencer?

The key to becoming a successful social media influencer is authenticity. Be true to yourself and let your genuine personality shine through your content. Consistency is also vital—post every day, and don’t hesitate to share multiple times a day if needed. 

Remember, a small but supportive and appreciative community is far more valuable than a large number of followers who don’t engage positively. Cultivating a loyal and engaged audience should always be the priority.

5. Is it financially sustainable to be an influencer today?

Financial sustainability as an influencer depends largely on how you present and market yourself. The world is drawn to what shines and stands out, so it’s essential to make your content appealing and desirable. For instance, I use an iPhone 8 Plus, and while some people might comment on it, it's more about how I utilize what I have. 

Personally, I invest in my craft by purchasing lights, a tripod, or new outfits. These investments enhance the quality of my content and help attract more followers. Ultimately, financial sustainability is achievable if you are smart about your investments and consistently work to improve your content.

Bio

This is RYN. She is a content creator and influencer. She has more than 35k followers on Instagram.

Interviewed by - Ashmeet Kaur

Edited by- Arunangshu Chatterjee