Harsha Siroe Interview
“I’ve been on hospital beds and in therapy because I forgot to prioritise myself—now I create joy, not just content.”
1. Tell us a bit about your journey. What inspired you to start She For Chique, and how did it all begin?
My journey began during the Covid-19 quarantine. At the time, I was working as the Creative Head at an apparel company. With a background in design, I’ve always loved styling—every day, I’d walk into the office fully dressed up, head to toe.
But something shifted when I tested positive for COVID and had to isolate. Out of sheer boredom, I began creating styling videos for fun. Back then, I was watching a lot of Komal Pandey’s content—she inspired me in more ways than she probably knows.
Then, one day, I received an unexpected offer to become a full-time content creator for an apparel brand. It was a big leap—leaving a steady job to start from scratch—but my family supported me unconditionally. Their belief in me gave me the courage to pursue what made me truly happy.
In just six months, I built a community of over 25K on Instagram. Brands started approaching me for paid collaborations. That’s when I knew it was time to bet on myself. I quit my job and went full-time into freelancing—and I haven’t looked back since.
2. What were some of the biggest challenges you faced while building your platform, and how did you overcome them?
The hardest part? Not comparing myself to others.
In the beginning, it was all about expressing my love for styling—sharing the joy of putting looks together. But after hitting 100K followers, I started overthinking every post. I’d ask myself, “Will this perform well?” instead of, “Is this true to me?”
There are so many videos I created out of pure joy that never made it to my feed—just because I feared they wouldn’t perform well. I’m still learning to be kinder to myself, to stay authentic in a space that moves so quickly with trends.
As a creator, the pressure to stay relevant is real. The constant influx of new talent, the obsession with numbers—it can be overwhelming. Sometimes, we forget why we started in the first place.
But I try to remind myself often: content creation, for me, is about expression. It's about turning my ideas into something visual, fun, and real. Social media is a powerful platform—you can share your talent with the world for free. That’s magic, and I never want to lose that magic.
3. How do you stay inspired and continue to create fresh, empowering content for your audience?
I absolutely love experimenting with saree drapes. Over time, I’ve come up with creative draping styles that people love to recreate for weddings and special occasions.
One of the things I enjoy most is educating people about sarees—showing them how many stunning ways the six-yard fabric can be worn. I even created a series on traditional drapes from different Indian states.
I always try to strike a balance between what I genuinely enjoy creating and what my audience is excited to see. That balance is really important to me.
And what truly motivates me is when someone messages me saying, “I learned how to drape a saree for my wedding because of your video.” That means the world to me.
4. What advice would you give to young women who wish to start their own brand or platform?
Don’t wait for perfection—a perfect team, a perfect plan, or the perfect time. Just start with what you have.
Be authentic. Follow your heart. Don’t chase trends just for the sake of it—do what excites you, what you're genuinely passionate about. Be consistent, and trust that you’ll figure things out along the way.
In the beginning, it might feel messy or slow, but mistakes are part of the journey. Build something that feels like yours—even if it’s small, it will give you immense joy and confidence.
Don’t follow the crowd. Create your own path. Believe in yourself—because if you don’t, who will?
And be kind to yourself when things don’t go as planned. Failures can often be your best teachers.
Whatever you're dreaming of—start now. Keep experimenting until you discover your true vision.
5. How do you define success today, and has that definition changed over time?
Absolutely. I used to think success meant achieving material goals—buying a house, taking luxury vacations, flying business class.
But over time, my definition has completely evolved.
Now, I believe success lies in the small, consistent efforts we make every day—even when no one’s watching, even when we’re scared. For me, it’s about supporting my family, overcoming personal fears, and doing the inner work to rise above them.
It’s also about having a loving community that genuinely supports you, and building meaningful connections along the way. That, to me, is success.
6. Are there any upcoming projects or goals you're currently working on that you’d like to share?
Yes! I’m currently working on a special project where I’m designing the outfits myself.
I studied fashion design at NIFT, so I thought—why not finally put that skill to use? I’m now working on a capsule collection, and I’m beyond excited to bring it to life.
I can’t wait to share it with everyone—I truly hope you’ll love it.
7. Lastly, how do you manage work-life balance, and what keeps you grounded?
I’ve definitely struggled with work-life balance in the past—and I’ve learned the hard way.
There were times I neglected my physical and mental health so much that it landed me in hospital beds and therapy sessions. It’s been a journey, but I’ve grown from it.
Now, I prioritize wellness through small, consistent habits: meditating, spending quality time with my family, taking one day off every week, and journaling to process my emotions in a healthy way. Taking short trips from time to time also helps me recharge.
These small rituals keep me grounded and aligned.
Bio:
Meet Harsha Siroe—a content creator who is redefining the way we perceive sarees. With a background in design and a flair for styling, Harsha has carved a niche around innovative saree drapes that are both stunning and easy to learn. She began creating content during the lockdown and has since built a loyal community online. Her reels showcase everything from bridal drapes to traditional styles from across India, making her a go-to creator for anyone looking to fall in love with the six-yard wonder. Harsha seamlessly blends tradition with creativity, offering a fresh and empowering perspective on Indian fashion.
Interviewed by: Gurbani Kaur
Edited by: Shantanu Singh
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