Prachi Jain: The Industry Is Not As Glamorous As It Looks On Social Media (Founder Cubix Global, Interiors, 156K Followers)

Prachi Jain Interview 

In every project, my goal is to go beyond aesthetics, creating spaces that don’t just look beautiful, but also resonate with soul, functionality, and purpose.

Q. Could you begin by sharing a little about yourself and what inspired you to start your journey in interior design?

My journey into interior design began at the age of 12 when my aunt, an interior designer, came to visit and worked on a project at our home. That experience was a profound inspiration. I had always been fascinated by art, design, and drawing, so seeing that interior design was a profession where I could showcase my creativity felt like a true calling. It was at that moment that I realized this was what I wanted to do for the rest of my life. I pursued this passion by taking the right courses, from elementary to intermediate design, and today, I’m living my dream.

Q. With over 300 projects completed, what has been one of the most memorable or challenging projects you’ve worked on, and why?

While every project has its unique challenges, the most demanding was designing my own home. When you design for a client, you’re not emotionally entangled, which allows you to give the project your full, objective attention. But when it’s your own space and your family is involved, things change. 

There were small conflicts and chaos as we navigated differing expectations, such as my parents’ desire for excessive storage clashing with my vision for a more minimalist and aesthetically pleasing space. Explaining the importance of walking space and overall aesthetics to my own parents was a tedious and challenging task. It proved the old saying that a doctor shouldn’t operate on their own family; similarly, it’s a challenge for a designer to design their own space.

Q. Luxury interiors are often seen as exclusive, how do you balance opulence with functionality in your designs?

This is my favorite question because many people mistakenly believe that luxury is synonymous with expensive materials. With 23 years of experience, I’ve learned that a space doesn’t have to be costly to look luxurious. I specialize in using economically viable and sustainable materials that still create a luxurious vibe. 

For example, during the COVID-19 pandemic, I transformed small balconies into cozy retreats that gave clients the feeling of being in a cafe. For me, luxury is all about creating a space that feels comfortable, cozy, and so much like home that the client never wants to leave.

Q. Your firm has been featured in 15+ magazines and won awards. How has this recognition influenced your approach to creativity and client work?

To be honest, getting featured in a magazine was initially a dream come true. The consistent recognition since then has shown me that my hard work is paying off. It’s not about the quantity of projects but the quality and vision behind each one. 

One of my projects, The Ocean Adobe, was featured on multiple platforms, proving that with enough dedication and alignment with the client’s vision, a masterpiece can be created. This recognition also comforts clients, as it establishes Cubix Global as a seasoned and reliable firm. When clients see our presence in these magazines, it shows them we are a firm that thinks deeply about every aspect of a project, from concept and material selection to layout and design excellence.

Q. Collaboration seems to be a big part of your work. What do you look for in design-led collaborations, and how do they enhance your projects?

As an interior designer, I’ve always had a slight regret that I didn’t study architecture. However, as my clients started approaching me with architectural projects, I saw an opportunity to collaborate. Collaboration is a powerful tool; it allows us to go beyond the limitations of a single discipline. 

For instance, we recently collaborated with an architect on a 15,000-square-foot luxury showroom in Pune. My design language perfectly aligned with the architect’s, allowing the interiors and exteriors to flow seamlessly. Collaboration isn’t about competition; it’s about two brilliant energies coming together to work on a great project.

Q. How do you see the role of interior design evolving in India, especially with the growing demand for personalized and sustainable spaces?

The role of a designer is evolving from simply designing spaces to becoming a consumer experience designer. It’s no longer about just designing a room; it’s about creating a holistic experience for the end user. 

Think about Starbucks, it’s not just the coffee but the entire experience that makes you happy. The same goes for Apple; people buy their products not just for the technology but for the seamless quality and attention to detail. The new role of a designer is to offer that same level of perfect, wholesome experience to the end user.

Q. What advice would you give to young designers who want to break into luxury interiors but feel intimidated by the industry?

My main advice for young designers is to get at least five years of experience with a mid-segment interior design firm. This is where you’ll learn the essential details, systems, and processes of the profession. 

This industry is not as glamorous as it looks on social media; it requires immense discipline, consistency, and commitment. You will face highs and lows, from clients undercharging you to issues with agencies on a project. But if you can work hard and create a design that is not only beautiful but also functional, ergonomic, and user-friendly, you’re already on your way to becoming a great designer.

Q. Finally, if your design philosophy were a piece of furniture, what would it be and why?

My design philosophy would be the console table I designed in my own office. Cubix Global is all about the fusion of design and drama, blending European and Indian traditions. I love playing with natural materials like teak wood and incorporating soft, rounded shapes, which is a core part of our design philosophy. I chose a console table because it’s not a rigid piece; it’s versatile and can adapt to any corner or space. This represents our firm’s approach—we are not a dominating presence. Instead, we are friendly, we understand our clients’ psychology, and we fit into their lives to create spaces that truly reflect their personality.

Bio:

Prachi Jain – Founder & Creative Visionary of Cubix Global

Prachi Jain is not just an interior designer—she is a storyteller, a visionary, and the creative force behind Cubix Global. With over two decades of experience, Prachi has redefined the way spaces are envisioned and experienced. But it is in the last 6–7 years that she has undergone a remarkable transformation—both as a designer and as a leader in the design world. Embracing innovation, sustainability, and a deeper emotional connection to her work, she has elevated her practice from design excellence to design with soul.

Known for her impeccable taste, meticulous attention to detail, and a fearless approach to color, texture, and form, Prachi has become a leading voice in contemporary interior design. Her portfolio spans luxurious residences, innovative commercial environments, and everything in between. Each project a testament to her ability to balance beauty with functionality.

In a world full of trends, Prachi Jain continues to connect 150k plus followers in her Instagram family and still growing and one of the most respected names in the design industry today.

Instagram

Interviewed by - Divya Darshni