Ritu Singh Interview
“She didn’t chase virality. She spoke her truth and millions listened.”
Q. Before the followers, who was Ritu Singh and what pushed you to start telling stories online?
Before millions started calling me an influencer, I was just Ritu, a quiet housewife who was often spoken over but rarely listened to. My days revolved around the kitchen, kids, and endless family gatherings where my feelings never really got a seat at the table.Every argument, taunt, or unfair comment I couldn’t respond to would turn into a story inside my head. One day, instead of crying into a pillow, I picked up my phone, pressed record, and spoke as if I was talking directly to society. People saw their own pain, laughter, and truth in those videos. That’s how a silent bahu slowly became a digital storyteller.
Q. Your content feels deeply relatable. How do you turn everyday moments into funny or meaningful Reels?
Most ideas begin with a simple thought in my head “It happens to me daily!!” When someone passes a taunt or says a very typical sasural dialogue, I pause and ask myself: If this is irritating or funny for me, how many other women feel the same?Then I flip the perspective. Instead of showing the pain directly, I exaggerate it just a little through expressions, timing, and body language. That’s how real frustration turns into comedy. I also keep a small notes folder on my phone where I write one-line thoughts whenever something hits me. For me, the rule is simple: stay observant. If a situation makes me think, “this will hit my followers,” it’s Reel material.
Q. Has there been a video you made just for fun, but the audience found something deeper in it?
Yes. There was a Reel where I casually showed how a daughter in law keeps managing everyone’s moods in the house and slowly loses her own identity in the process. For me, it was just a light, funny skit.But the comments changed everything. So many women wrote that this was exactly their life that they’ve never been able to say it out loud. Some even said they shared the Reel with their husbands or mothers in law to express what they felt without starting a fight. That’s when I realized even humour, when it’s honest, can quietly turn into awareness.
Q. With such a large digital family, how do you stay honest without feeling pressured by numbers?
The only way I’ve stayed mentally healthy is by reminding myself that I’m a human first and an influencer second. I post straight from my real life busy kitchens, bad moods, no makeup days so I never feel like I’m performing for the camera.When numbers start pressuring me, I put my phone away and sit with my kids or family. That grounds me instantly. I also say no to brands and trends that don’t match my values because one forced post can break years of trust. If something feels fake in my heart, it never goes on my page no matter how viral it looks on paper.
Q. What’s one struggle of being a creator that people rarely talk about, especially for women online?
The struggle nobody talks about enough is online harassment. As a woman sharing family life, every funny Reel also invites creepy DMs, body shaming comments, and judgments like “take care of the house first.” Deleting hate daily while pretending everything’s fine is exhausting, especially when you’re already managing a home and children.Privacy slowly disappears, too. People dig into your personal life and assume they own parts of you just because you shared a story. That constant judgment tries to shake your confidence. What keeps me going is blocking negativity and focusing on the women who message me, saying, “Thank you for speaking my truth.”
Bio
Ritu Singh, is a leading Indian digital creator who has turned everyday household moments into powerful stories of laughter and awareness. Originally from Lakhisarai, Bihar, and now based in Deoghar, Jharkhand, Ritu began her content journey from her kitchen using nothing but a phone and raw honesty.
Today, she connects with over 2.1 million followers on Facebook, 1.2 million on Instagram, and 500K+ subscribers on YouTube, making her one of the most relatable voices for Indian women online. Known for blending humour with quiet social commentary, her Reels reflect sasural dynamics, motherhood, self worth, and the unspoken realities of women’s lives.
From a silent housewife to a digital voice for millions, Ritu’s journey proves that authenticity travels further than perfection and that the simplest stories often leave the deepest impact.
Instagram: Ritu Singh
Interviewed by Monika Bhardwaj
){kind=link}
0 Comments