RJ Kisna: I Don't Think About Numbers, I Think About Relatability [Radio Personality & Singer, 1M+ Followers, India]

RJ Kisna Interview

 

RJ Kisna has spent over a decade making people laugh, first on radio and now across digital platforms, but beneath the humor is an artist deeply committed to music, storytelling, and constant reinvention. In this conversation, he reflects on why skills outlast algorithms, how relatability fuels every character he creates, and why true artists never really disconnect from their craft.

Q. We know you today as a content creator, cricket commentator, singer-songwriter, and performer. But before all of that, who is RJ Kisna, and what first inspired you to start creating content?

Hello, check... check... check... one, two, three! [laughs]

Namaste! I'm Krishna, though most people know me as RJ Kisna. I'm a content creator, a cricket commentator in Haryanvi, a singer-songwriter, and someone who simply loves entertaining people.

My content creation journey began during the COVID lockdown, when everyone was confined to their homes. I started by dubbing videos of Delhi dogs—characters like "Jeeth Ji," "Crimsy," and "Behen Ko Naman." That's where everything started, and that creative process continues even today.

Over time, I began creating original characters, sketches, and musical content as well. Every day, I wake up asking myself one question: How can I create something new that makes people smile? That pursuit keeps me excited about what I do.

Q. You spend hours talking to a camera or microphone with no audience physically present. How do you build such a genuine connection with thousands of people you can't actually see?

That's a wonderful question.

Before becoming a content creator, I spent almost ten years in radio. Even then, we couldn't see our listeners, we simply imagined them listening while driving, travelling, or going about their day. We learned to create a connection without ever seeing the audience.

Video content isn't very different.

Whenever I create something, I don't think about numbers; I think about relatability. I ask myself whether someone, somewhere, will watch this and think, "This is exactly what I feel."

Inside a room, it's just me, a camera, and the characters in my head. But once people connect with those stories, that empty room suddenly feels full of conversations.

Q. Social media encourages creators to stay constantly connected. How do you build meaningful relationships with your audience without burning yourself out?

Connecting with your audience is one of the most important parts of being a creator.

Whenever I upload a Reel or a long-form video, I make it a point to read comments and respond whenever possible. Sometimes someone writes that a particular video made their day, and replying to them creates a genuine connection. Interestingly, that's also something the algorithm rewards today.

Stories, comments, and conversations help build a community rather than just an audience.

Of course, there are times when a video you truly believe in doesn't perform well. Every creator experiences that disappointment. But people usually let you know how they felt, and that feedback, whether positive or critical—is what keeps the relationship alive.

Q. When you're away from social media, do you ever crave complete digital silence, or does creativity continue even when you're offline?

Honestly, I don't think complete disconnection is possible for me because I'm an artist first.

I originally came to Delhi to pursue classical music, and music remains the biggest dream of my life. Sometimes what comes out isn't classical, it becomes something like "Unzim-zim... bing-bing... bo..."and that unexpectedly turns into a hit. [laughs]

Even if I disappear from social media, you'll probably find me sitting somewhere writing lyrics, composing songs, humming melodies, or working on scripts and dialogues.

Creating isn't something I switch on and off. It's simply who I am.

That doesn't mean I've stopped learning. Every artist has flaws, and every art form is an endless ocean. My goal is simply to keep improving.

Q. In today's world, a creator's hard work often becomes just another video people scroll past in seconds. How do you make peace with that reality?

That's one of the biggest truths of being a creator today.

No one knows whether today's platforms will even exist tomorrow. We've already seen platforms disappear. Audiences evolve, trends change, and every few years an entirely new generation starts consuming content differently.

That's why I believe your real foundation should never be the platform, it should be your skills.

If your craft is strong, you can adapt anywhere.

Two years from now, the audience that enjoys my comedy today may move on to someone else. When that happens, I'll have to evolve, experiment, and create something fresh.

But that evolution should come from genuine talent, not from chasing algorithms.

I want my work to be remembered because of the art behind it, not because an algorithm happened to favour it for a few days.

Q. Finally, is there a film you return to again and again, and what makes it so special for you?

Without a doubt, Pyaasa.

There are two reasons.

First, it's one of the finest stories ever written. Second, its music,created by S.D. Burman and brought to life through Sahir Ludhianvi's poetry is timeless.

I can watch Pyaasa countless times without getting tired of it.

People often joke that my taste belongs to another generation, and honestly, they're probably right. Pyaasa will always remain my all-time favourite film because it represents everything I love about storytelling, poetry, and music.


And finally, thank you to Eat My News and to all your readers for giving me the opportunity to share my journey. It truly means a lot.

Bio

RJ Kisna (real name Nand Kishore Bairagi, though sometimes referred to as Krishan Sharma) is a prominent Indian radio jockey, voice-over artist, viral content creator, singer, and actor.

He is well-known for his sense of humor, which can turn anyone into a fan. He got famous as a radio jockey on Red FM Delhi and through his amusing dubbing videos on YouTube, Instagram, and Facebook. He loves to go for adventures and travel to quench his thirst for music. Welcome RJ Kisna to our podcast..

He is widely recognized for his hilarious, distinctive voice dubs of viral videos (such as the "Dub Kendra" videos) and creating famous fictional characters like "Neelam Maam," "Bairaagi," "Crimsy," and "Lolodile". Popular catchphrases associated with him include "Saste Nashe," "Namak soong ke," and "Teri behen ko naman".

​He spent over a decade working in the radio industry, primarily in Delhi NCR with Red FM. He was famously the co-host of the hit show Delhi ke Kadak Launde alongside his co-host Ashish.

​ In 2024, he successfully transitioned into acting, making his Bollywood debut in the T-Series film Dange. He also showcased his acting skills in the web series Rafta Rafta. Kisna is a passionate singer and is part of a band called Chizai. He has collaborated with artists like Aditya Sirsa and Salim-Sulaiman on tracks like Chori Bewafa and Afra Tafri, and is known for performing traditional Haryanvi Ragini folk songs. He actively performs live, combining his observational stand-up comedy with musical elements and parodies.

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Interviewed by- Muskan verma