Dr. Geetika Rawat Interview
Q. For those meeting you for the first time, how would you introduce yourself beyond your profession and social media presence?
I would say I’m someone who is extremely curious about life. I’m a dentist by profession, but I’ve always had a creative side that I didn’t want to suppress. I love fashion, beauty, travel, interiors, and simply finding ways to make everyday life a little more beautiful.
Beyond all of that, I think I’m someone who values authenticity. I like things that feel real, whether it’s my skin, my body, my struggles, or even the imperfect parts of my life. I’m also very family-oriented and someone who genuinely enjoys creating and solving things, which is probably why content creation came very naturally to me.
Q. How did your journey in medicine influence the way you approach fashion, skincare, and lifestyle content?
Medicine has definitely made me more conscious about what I consume and recommend. I naturally tend to question things, look at the science behind them, and understand whether something actually makes sense rather than simply following a trend.
At the same time, I don’t believe being a doctor means you have to be serious all the time. I love fashion, makeup, and dressing up. For me, the two sides can coexist beautifully. My medical background gives me a more informed perspective, while my creative side allows me to present it in a way that is relatable and enjoyable.
Q. Your content focuses on “real skin.” What made you choose authenticity over the often-perfect image seen on social media?
Because real skin is what all of us have.
I’ve never understood the constant pressure to make your skin look completely poreless or unrealistically perfect just to create content. We have pores, pigmentation, acne, texture, dark circles, and bad skin days, and none of that makes us less beautiful.
I want someone looking at my content to feel like, “Okay, she has texture too. She looks like a real person.” I think that is much more empowering than pretending perfection exists.
Q. As a doctor, what are some common skincare or lifestyle myths you wish people would stop believing?
One of the biggest things I wish people would stop doing is blindly following skincare trends without understanding whether they need a particular product. More products don’t necessarily mean better skin. Sometimes a very complicated routine can do more harm than good.
I also wish people would stop believing that expensive automatically means effective, that natural automatically means safe, or that one viral ingredient is going to transform everyone's skin. Your skin is individual, and good skincare is usually about consistency, understanding your skin, and protecting it, not constantly chasing the next trend.
Q. How do you balance a demanding professional life with creating content and building a lifestyle brand?
Honestly, I don’t think I’ve ever achieved a perfect balance. I’ve just learned to prioritize. There are phases when work takes more of my attention and phases when content takes over. I try not to put unnecessary pressure on myself to do everything every single day.
I also think having a creative outlet makes my professional life more fulfilling rather than taking away from it. Content creation started as something I genuinely enjoyed, and even today, I want it to feel like that rather than another job I must constantly perform at.
Q. You’ve openly shared your experience as a spine TB survivor. How did that chapter change your perspective on health, resilience, and everyday life?
That chapter changed me in ways I don’t think I can completely put into words.
When your body suddenly limits things you once took completely for granted, walking comfortably, sitting for long periods, travelling, exercising, or even wearing the shoes you love, you realise how much of everyday life we simply assume will always be available to us.
It made me much more grateful for ordinary things. It also taught me that resilience isn’t always about being strong every day. Sometimes resilience is simply accepting that today is difficult and still choosing to move forward. Sharing that journey publicly was also important to me because I realised that when you show the difficult parts of your life, someone else might feel less alone in theirs.
Q. What did recovery teach you about listening to your body that many people tend to ignore until there is a serious problem?
I learned that your body usually tells you something before it forces you to stop. We are so used to normalizing fatigue, pain, poor sleep, stress, and discomfort because we have work, responsibilities, and deadlines. I was guilty of that, too.
Recovery taught me that listening to your body isn’t weak or dramatic. It’s actually one of the most responsible things you can do for yourself.
Q. You’re also building @minimalstay.fbd. What inspired you to venture into hospitality, and what does “minimal” mean to you?
I’ve always loved beautiful spaces and the feeling a well-designed space can create. Whenever I travel, I notice the little things: the lighting, interiors, cleanliness, and how a space makes you feel when you walk in. That’s what inspired me to explore hospitality.
For me, “minimal” doesn’t mean being boring or empty. It means intentional. It’s about creating a space where everything has a purpose; the design feels clean and calm, and guests can simply feel comfortable. I wanted to create the kind of stay that I personally would look for when travelling, a space that feels aesthetically beautiful but also genuinely homely.
Q. Having been featured by TOI, HT City, and News18, how has public recognition affected your journey as a creator?
It feels incredibly validating, especially because my journey didn’t begin with a very clear plan of becoming a creator. When publications like TOI, HT City, or News18 recognize your work, it gives you a sense that what you’re building has value beyond just numbers on a social media platform.
But at the same time, I try not to let recognition become the reason I create. The most rewarding part is still receiving a message from someone saying that something I shared helped them, inspired them, or simply made them feel better about themselves.
Q. What advice would you give to young women who want to build a personal brand while pursuing a demanding career?
Don’t wait until you feel completely ready.
I think women especially tend to believe they need to have everything figured out before they start. You don’t. Start with what you have, learn along the way, and allow yourself to evolve.
And don’t feel guilty for having multiple interests. You can be ambitious about your career and still love fashion. You can be a professional and still be creative. You don’t have to fit yourself into one box just because people are more comfortable when they can label you. Your personal brand should ultimately be an extension of who you are, not a character you create for the internet.
Q. If you had a completely free weekend with no work, no content creation, and no responsibilities, how would Geetika spend it?
Honestly, I’d probably disappear somewhere with my husband. Give me a beautiful little stay, good food, a peaceful view, slow mornings, and absolutely no alarm. I’d probably spend half the day doing nothing and the other half exploring wherever we are. And if there’s a river, mountains, or a beach involved, even better.
I think after everything life has taught me, my idea of luxury has become surprisingly simple: good health, people I love, beautiful surroundings, and nowhere I need to be.
BIO
Dr. Geetika Rawat is a practicing dentist, content creator, and entrepreneur behind the platforms @minimalist_cravings and @minimalstay.fbd. Combining medical literacy with creative expression, she produces content across fashion, skincare, travel, and lifestyle, leveraging her clinical background to advocate for skin texture realism and evidence-based routines. A survivor of spine tuberculosis, Dr. Rawat openly shares her journey with physical recovery to promote health awareness, body mindfulness, and multifaceted career growth.
Interviewed By Vanshika Gupta
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