Nasser Saleh Interview
Q. Let us start with your journey. What made you take that first step into content creation? What were you hoping to build through it?
There were two reasons behind my decision to start creating content. The first, and the reason I usually share publicly, was the desire to document my journey. If I can build something meaningful over the course of my life, I want this documentation to serve as a playbook for others who are looking to grow. They can look back and understand what I did, when I did it, how I approached different situations, the opportunities I met, and the thinking behind the decisions I made.
The second reason was much more personal. Whenever I saw myself in photographs or videos, I noticed that my body language did not always reflect how I wanted to present myself. I would often hunch slightly, rarely smile, and sometimes my expressions did not communicate what I intended them to. I realized that creating content could help me become more aware of these things. By consistently seeing myself on camera, I could identify those shortcomings, work on them, and gradually become more confident. In that sense, content creation became not just a way of documenting my journey, but also a means of developing greater self-awareness and confidence.
Q. That video from your father's store went viral in a way you did not even expect. Take us back to that moment. What was your reaction when you realized how far it had traveled?
I was genuinely amazed by how far the video traveled. I expected it to receive good traction, but I certainly did not expect the scale of its reach. Several news channels picked up the video and aired it multiple times. Seeing something I had created reach an audience far beyond what I had initially imagined was a wonderful experience, and it was incredibly rewarding to see the response it received.
Q. You are managing four businesses at the same time, which sounds like quite a challenge. How do you divide your time and make sure each venture gets the attention it needs?
The answer is simple: systems. Everything I do, from managing my time to making business decisions, is built around systems. Each business has designated days, time slots, meetings, and processes. For example, Salsons Retreat, Reticulate, and Salsons Gardens have dedicated meetings with their respective managers every Tuesday. Bombay Gas Light Stores has a daily floor walk between 11 a.m. and 12 p.m. Similarly, meetings with the content team are scheduled at fixed times. My entire day and week are planned. I also review my week regularly to find where my time is being lost and what can be improved. Systems are fundamental to scaling a business. When you are managing multiple businesses, it becomes even more important because you cannot rely solely on your personal involvement in every decision or process. Systems allow each business to continue functioning effectively while giving you the structure to focus on growth.
Q. You've grown up watching your father run a business. Tell us one thing you have learned from him that has genuinely influenced the way you approach business today.
The most important thing I have learned from my father is his moral compass. The way he handles situations, the principles he follows, and the values he has maintained throughout his journey have had a considerable influence on me. His moral compass has become a foundation that I can rely on whenever I am faced with a difficult decision or find myself in a challenging situation. For me, that is the most invaluable lesson he has given me. It is something I deeply value, preserve, and carry with me in the way I approach both business and life.
Q. A lot of young people eventually think about joining the family business. If someone listening to this is planning to enter their father's business, what is that one piece of advice you would genuinely want to give them?
My first piece of advice would be to recognize that "your father knows more than you do." Listen to him and take the time to genuinely understand the business before trying to change it. There will inevitably be situations where your ideology differs from his, and disagreements are completely natural. You can disagree with your father, but you should never disrespect him. There is an important distinction between disagreement and disrespect. At the same time, it takes time for a parent to understand and trust a new generation's ideas and approach. You must give that relationship and that trust time to develop. So, listen, learn, disagree when necessary, but be patient.
Q. You've experienced both entrepreneurship and content creation. Looking back, what is one lesson that your journey has taught you that you could not have learned from a book or a classroom?
One of the biggest lessons my journey has taught me is that visibility matters far more than most people realize. Content has opened doors for me that I could never have imagined or even expected. What is particularly interesting is that many of these were not opportunities I was actively waiting for, they were opportunities I did not even know existed or were available to me. Visibility creates awareness, builds trust, and makes people remember you. It can create opportunities that would otherwise never come your way. That is something I do not think can be fully understood through a book or a classroom; you must experience the impact of being visible to truly understand how powerful it can be.
Q. And finally, let us end with something fun. Is there a book, story, series, or movie that you really enjoyed and would love to recommend to our audience?
A book I really enjoyed and would recommend is The Stationery Shop of Tehran by Marjan Kamali.
Bio
Nasser Saleh is an entrepreneur and content creator from India who is building four businesses in public while documenting the realities of entrepreneurship along the way. With a growing community on social media, he shares insights, challenges, and lessons from his journey of turning ideas into scalable ventures. Beyond business, Nasser’s content focuses on transparency, systemic management, and learning in public, offering aspiring founders an honest look at what it takes to build meaningful ventures in today's digital world.
Interviewed By Ritika Tawar
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