"Be Open for Criticism and Do Not Give Up" - Ashi Khanna

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1. Tell us about your background and journey. 

I'm born and brought up in Delhi, and currently, I am 22 years old and I work as a full-time YouTuber and a creator. I completed my graduation in Journalism in 2019, and ever since I was very keen to go ahead in some creative field. 

This was never the ultimate goal, but I guess things just fell in place for me and I just kept following my heart. With utter dedication, hard work and consistency I have been able to achieve everything that I have today. 

2. When did you first decide that you wanted to create content and how did you start?

I used to be very fond of being in front of the camera since I was a kid. I guess that never really changed. I just started being really active on my Instagram after I got done with my schooling. 

When people started liking it, I noticed that I had starting gaining followers. By then, I knew what I had to do and what I was passionate about the most. 

3. Is vlogging and YouTube content creation a financially sustainable career?

Youtube is a great platform to showcase your talent and personally engage with your audience. As far as I see, YouTube is going to be the King in this game for a long long time. 

And since I have always liked creating content and engaging well with my audience as well, I feel YouTube is one of the most viable and fulfilling career options. There are a lot of options to explore even by being on this one platform and this excites me.

4. Who is your favourite creator and why? 

I can't name one, I follow a lot of creators including the Ace Family, Niki & Gabi and more. I feel everyone is great and unique with the type of content they put up on their respective channels. 

5. How and where do you find inspiration to churn out content? 

I always feel you should know your audience. Study them. Understand what they prefer watching on your channel, and then start brainstorming along the same lines. I personally do the same, and I always want my channel to have all types of content, every genre. I try being as diverse as I can be with my content. Be it challenge videos, makeup videos, pranks, travel vlogs or haul videos. 

6. What does your typical day look like?

The lockdown phase has completely turned the schedule upside down for me. The only things I do as of now is binge watch videos and movies, shoot and edit!! And of course, eat a lot of food!! 

7. Which is your favourite book and why?

I am not too much into reading. But THE SECRET is my absolute favourite. It genuinely changed my life. The way I absorb things, the way I react to them. I have to give it a read time to time but I think it's really important- all the lessons that the book has. I recommend everyone should read it at least once. 

8. What piece of advice would you like to give to future and aspiring creators?

BE AUTHENTIC. Be open for criticism and do not give up. Be creative and real on your platform and always know that there will be people trying to bring you down but don't let them. Learn to stay positive. 

Interview by - Sejal