"One Doesn’t Need a Platform to Influence People."

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1. Tell us about your background and journey.

I have been an engineering student and I always wanted to do something of my own. I had no clue my destiny would bring me here and I am glad I did land up into this field and followed my passion.

Talking about my journey till date, it has honestly been really beautiful. I have learned so many things, made some great friends and in the past 3 years, I have worked really hard on my page and I am really happy that I love what I am doing.

2. What led you to start your page on Instagram and what is it about?

I belong to a Punjabi family and my eternal love for food has brought me where I am today. I have always been surrounded with such an environment and here I am today.

Food lunatic was never planned, I randomly started posting food pictures which I already have had taken for my personal snapchat or just for memories. I never knew this would become such a big platform for me to showcase my personality.

3. How would you distinguish the term blogger from an influencer?

Well, a blogger is someone who writes blogs on their respective platform be it their blogpost, show instagram, or any other platform whereas an influencer is a person who influences others to do or try something they have experienced.

One doesn’t need a platform to influence people. In fact, every person is an influencer and has influenced many people throughout his/her life. A celebrity can influence you to style up like the way he did or a man feeding a stray dog can influence you and bring an impact on you.

An influencer just needs to exhibit something in such a way that it interests the viewer.

4. Is it financially sustainable to be an influencer today?

Honestly, being an influencer is not an easy task. Nothing comes for free and it takes a lot of time, hard work, planning, elevation and a lot more to get the best.

It is definitely financially sustainable for an influencer, if and only if, they give their best in everything. If you can stand out of the crowd, you can surely make it. It’s your quality content, dedication, and hard work which speaks.

5. What do you think influences consumer behavior?

A lot many factors are there which influences the customers behaviour, your neighbours can influence you, Ranveer Singh can influence you, a random girl using an xyz mobile phone in a metro can influence you.

In today’s era, everyone's an influencer, some having a greater impact than that of others. And if you are the one, you win.

6. What is your idea of success or your mantra in life?

I strongly believe one must be hardworking, sincere and dedicated towards whatever they do. If you have the talent and you can display it, no one can stop you. I always try to bring new and creative things on my page. I prefer quality over quantity. I believe that our work reflects our personality.

7. How can someone become a successful social media influencer?

The more you engage with your audience, the more people will be influenced by you. The most important thing for being an influencer is that the people who follow you and listen to you.

- Dimple Arora

IG: food_lunatic

- Interviewed By: Soumya Jain