"Patience and Positivity Is the Key to Success."

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1. Tell us about your background and journey.

I'm Shivangi Sharma, a fitness enthusiast, and makeup influencer. Since childhood, I loved sports and participated in every competition. Then I started playing basketball in the 5th standard and continued till 12th. I'm even a state player in Basketball.

I have always been into fitness because I feel it's very important for everyone to focus on it as it defines you. Then in college, I somehow developed a love towards makeup so I started doing that, and that's how I started with my own page.

People started liking my work and I didn’t even know that when did I turn into a fitness and makeup influencer. Soon my episodes started coming on NDTV 24x7 and I started doing fitness videos for youtube channels.

2. What led you to start your page on Instagram and what is it about?

My love for fitness and makeup made me start my Instagram page. My page is about different types of makeup looks and recreation of looks. And it is about fitness, daily exercise, and how people can gain or lose weight.

3. The fashion industry is often considered women-centric and stereotypes men? What's your opinion?

I think the fashion industry is not women-centric, we see so many male models ruling the ramp for most famous fashion brands like Chanel, Louis Vuitton, etc. I think fashion is for everyone and its not at all women-centric, it is just that people believe that it is.

4. Who is your favorite fashion designer and why?

My favorite fashion designer is my mom, Bhavna Sharma. She started her own fashion line a year back called "Ramagiq". She is my favorite not because she’s my mom but because of her amazing designs, her fashion sense, her hard work, and her never giving up nature.

Being 40 she has the trendiest designs, she manages to make every woman look beautiful and classy in her designs and she keeps in mind the liking and comfort of the client.

5. What do you think influences consumer behavior?

I think consumer behavior is completely influenced by customer satisfaction, the standing of the brand, perception of the customer, social factors, and the quality of the product.

6. What is your idea of success or your mantra in life?

I believe in working hard and always being positive, I think that is my idea of success or mantra in life.

7. How can someone become a successful social media influencer?

Anyone can become a successful social media influencer by creating some different type of content which is not similar to everyone else's. They should do what they are good at and post what they think will attract the right audience and of course patience and positivity is the key to success.

You cannot be successful overnight.

8. Which is your favorite book and why?

My favorite book is "Saved By An Angel" written by Doreen Virtue because it tells you that God is always with you so we should never lose hope.

- Shivangi Sharma

IG: shiivanggii

- Interviewed By: Anurag Jaiswal