If the Content We Are Uploading Is Relatable To Them, They Will Buy It - Vaishali Attri

Vaishali Attri

It's all about hard work. Think different, don’t keep on copying everyone. Make content that stands out in the crowd. Use hashtags, do live streams more often, try to indulge with your audience, observe what they like, and try to make your content according to that. 

1. Tell us about your background and journey.

Hey! I’m basically from Kasauli, Himachal Pradesh. I stay in Chandigarh with my parents. I’m a graduate and I’ve done a Digital Marketing Course as well. I’m doing a Job at DijitalScoop (company) as a Digital Marketing Executive. 
Now learning Graphic Designing as well. 

About Instagram, I would say It wasn’t on my list. It just happened. But I’m so glad that I took this decision and it led me here where I am now with a 118k family on Instagram. And really I’m so grateful to each one of them. 

2. What led you to start your page on Instagram and what is it about?

It all started with my first collaboration where I had 13k followers and some brand approached me for a barter collaboration. I was so happy at that moment because I didn’t know about such things. I jumped to my Mom and told her everything. She was happy and astonished at the same moment, just like me. 

Then it started happening a lot. Some were barter, Some were paid. And at that time I got to knew that it can be taken as a profession as well.

3. How would you distinguish the term blogger from an influencer?

To me, Blogger is someone who has their own website and content, they write blogs about their stuff. An Influencer is someone with a good number of people engaging with their content. Both are almost the same with just some minor differences.

4. Is it financially sustainable to be an influencer today?

It all depends on your hard work which shows in your content. And a will to never give up on things. You can earn a really good amount that can pay your expenses. It’s all up to you. So, I must say that yes, It is financially sustainable to be an influencer today.

5. What do you think influences consumer behavior?

Psychological & Social things influence the behavior of the consumer. If the content we are uploading is relatable to them, they will buy it. It also depends on how we make them believe about the things and how much connected you are with your audience. It’s because respect is a two-way process, if I will respect and love my audience they will appreciate me back and vice versa. 

Basically, it all depends on our personality, beliefs, lifestyle & most importantly on how you influence to sell the ideas.

6. What is your idea of success or your mantra in life?

My Mantra is to do everything "Dil SE!" Because when you put all your heart and dedication in work, it comes out so beautiful. "KARO TOH DIL SE, VARNA JAANE DO!"

Vaishali Attri

7. How can someone become a successful social media influencer?

As I told you above, it is all about hard work. Think different, don’t keep on copying everyone. Make content that stands out in the crowd. Use hashtags, do live streams more often, try to indulge with your audience, observe what they like, and try to make your content according to that. 

Well, these are some things that should be on the priority list if you want to become a successful social media influencer.

8. Which is your favorite book and why?

Well, I don’t like reading books, But If I have to I will surely read “Thing Fall Apart” because I’ve heard a lot about this book.

Interview by - Shruti Kaval

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