Tanu Agarwal - Fashion Has Always Had A Special Place In My Heart (Influencer)

The lockdown gave me the time to retrospect, plan, and research. That is when I seriously planned to start my Instagram page as a Creator and Influencer in the world of Fashion and Beauty products.

1. Tell us about your background and journey.

I was born in a large family settled in a small town located near the city of nawabs, Lucknow. Early childhood and teenage were spent in different locations like Mumbai, Kolkata, Delhi, etc, which introduced me to various cultures and lifestyles. From an early age, my dreams and aspirations were a bit different from those of my siblings.

Learning new skills always attracted me, be it dancing, cooking, stitching, or interior decoration. After education, I have worked in dance, fashion design, interior decoration, and modeling assignments.

2. What led you to start your page on Instagram and what is it about?

Fashion has always had a special place in my heart, right from the time when I was a small girl looking with my wide eyes the glittering dresses adorning the mannequins in shops. Since the age of 19, I have done some odd fashion assignments but never in a planned manner.

The lockdown gave me the time to retrospect, plan, and research. That is when I seriously planned to start my Instagram page as a Creator and Influencer in the world of Fashion and Beauty products. The digital space gives you a lot of flexibility, creative space, and unparalleled reach.

3. How would you distinguish the term blogger from an influencer?

For me, a blogger is someone who creates or brings content to people through different platforms with a purpose to influence their mindset, whereas an influencer is someone who may just walk into a party with a stylish clutch bag, catch the attention of people and inadvertently becoming an influencer.

4. Is it financially sustainable to be an influencer/model today?

Yes, it is, provided one is ready to go through the grind and work really really hard with passion and proper planning.

5. What do you think influences, consumer behavior?

Aspiration plays a big role in shaping Consumer Behavior especially among millennials and Gen Zers.

6. What is your idea of success or your mantra in life?

My mantra in life has always been one, never let success get into your head and never let failure bury you down.

7. How can someone become a successful social media influencer/model?

To be a successful social media influencer/model the most important thing to be updated with the latest trends. Your followers will remain engaged with you only if you can provide them a headstart. Other than that, regular interaction, review, and making your presence felt is also important.

8. Which is your favorite book and why?

That’s a tough one. I personally have a liking for autobiographies as I find them immensely motivating and inspiring. A few of my favorites are Long Walk to Freedom by Nelson Mandela, The Diary of a Young Girl by Anne Frank and Open by Andre Agassi (p.s I had a huge crush on him).