Through my work in fashion, image consultancy and coaching I have helped hundreds of women feel and look more confident in both their personal and professional lives. From a recent survey of my readers their favorite topic is “Shop your wardrobe/closet. As my readers are roughly the same age as me I really understand their style challenges and can give them hints and tips on how to curate a successful personal wardrobe.
1. Tell us about your background and journey.
Through my work in fashion, image consultancy and coaching I have helped hundreds of women feel and look more confident in both their personal and professional lives.
I started my career as Press Officer at Browns South Molton Street and subsequently went on to work in the press department of Jaeger. After having my two children I trained as an Image Consultant and Beautician and worked with private and corporate clients.
I started my blog chicatanyage.com 2010 with the intention of inspiring mature women to continue to enjoy fashion and make-up. I see no reason why we should not wear clothes that we love no matter what age we are.
I now divide my time between London and St. Tropez and my blog includes hints and tips on how French women look stylish and chic at 50+.
2. What attracted you towards starting the blog "chic at any age”
I decided to take a sabbatical form my coaching career. During that time I researched on internet for fashion advice and inspiration for women over 50. I found very little so after read about a French blogger in a women's magazine I decided to start a blog of my own and "Chic at any age" was born.
3. What are the challenges you face in order to make your blog a successful one?
The first challenges that I faced were learning all about the technology needed to set up a blog. At that time there were very few blogs for women over 50 and my blog began to grow organically. I was then invited to do a photoshoot for “Woman and Home” which greatly increased by following. Time is my biggest challenge as I work on my own and it is a challenge to post twice a week plus social media.
4. What makes you appreciate a particular design and talk about it on your blog?
I use my own wardrobe as inspiration for my blog. From a recent survey of my readers their favorite topic is “Shop your wardrobe/closet. As my readers are roughly the same age as me I really understand their style challenges and can give them hints and tips on how to curate a successful personal wardrobe.
5. Should blogging be just a passion or can it become a regular career?
I think that is entirely up to the individual blogger. As a career as a sole trader it is hard work.
6. Which is your favorite book and why?
The last one I read was “the Thursday Murder Club” by Richard Osman. I murder mystery solved by a group of smart intelligent pensioner.
Josephine spent over 10 years in Fashion PR, first for Browns of South Molton Street and then for Jaeger. She is a Beauty Therapist and City of Guilds certified Image Consultant and a Professional Certified coach with the International Coach Federation.
For worked for 15 years as an Image Consultant, Trainer and executive coach. She has worked with leading Companies both in the UK and Europe including: - Mars Confectionery, Price Waterhouse Coopers, Diageo, PA consulting, JP Morgan Chase, and many more.
She has spoken at the following Conferences:- The University of Surrey ICOS Conference “Living spirit in self and society”, the Association for Coaching conference “Breaking through”. Article published on “Self Leadership” in NLP World.
She currently runs a blog chic at any age aimed at inspiring grown up women to continue to be up to date with fashion and beauty trends and to adapt them to their lifestyle. She has been featured in Huffington Post, Saga Magazine and Womans Journal and currently writes articles for Gransnet.
Instagram id : @chicatanyage
Website : Chic at any age
Interviewed by : Ananie Borgia
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