Niki Mehra - Consistency and Adding Value With Each Content Piece That You Publish (Swarovski India Ambassador, Fashion & Beauty Influencer, India)

Niki Mehra is a renowned Indian Fashion and Beauty blogger who has created her unique and bold style of fashion with her sustainable fashion hacks. She has diligently been curating fashion related content from the past six years on various social media platforms.

Instagram being her strength at more than 300k followers, she has taken her love for high street fashion to another level with hands-on practical hacks under the hashtags #NMRethinks and #hacksbyniki. She firmly believes that in this rat race of changing fashion trends, one should not feel left out and instead be more open to finding one's own style.

She has had the immense opportunity to be featured in and on the cover of various magazines. Apart from that, she has been invited to radio shows, podcasts and Fashion Weeks in the Top Fashion cities in the world.

Our author also proudly holds the “Best Indian Fashion Influencer 2018” award at the JD Fashion Awards and News X Women Achievers Award 2019.

Instagram - @nikimehra

Website - nikimehra.com

1. Tell us about your background and journey.

Well, my journey and background is a little different from what you usually expect of fashion bloggers. I am a masters in economics and that too a topper of my batch, with every intention to be into academics and research. 

My blogging journey began when I was midway through my masters, and I needed a creative outlet to be able to balance the tough course that it was. Fashion came naturally to me because my mother was heavily inclined towards it and since a child, I have always had the knack for it. 

I started thinking to myself I’ll take that as a hobby because I didn’t have the courage to leave a well reputed career, but with the huge amount of love and acceptance I started getting from my readers, I took the leap of faith and made this my full time job. Since then, there has been no looking back


2. What led you to start your page on Instagram?

I don’t think there was a particular moment but there definitely was a particular, gradual phase.

Being an economist was a childhood dream, one that I lived with for a long time. But as I grew and evolved , so did my dreams. I realised fashion and blogging were more fulfilling. I remember Swarovski had chosen me to fly to Paris with them for a shoot and I had to miss my final exams for it, which I did. I think that’s when I knew my priorities had changed.


3. How would you distinguish the term blogger from an influencer?

Our blog and corresponding social media platforms provide practical sustainable, and fashion forward wardrobe solutions to women. My audience especially loves my #NmRethinks series where we make fun and do-able fashion hacks!


4. Please share about your upcoming projects and collaborations?

Fashion is ever evolving and inspired by what’s happening around so I am sure , this time will be no different.

However, I don’t think it’ll have anything to do with masks. Haha people have had enough of it. I think we may see a shift to more comfort wear since people have gotten to love it in 2020


5. What is your idea of success or your mantra in life?

Consistency and adding value with each content piece that you publish.

6. Who is your favourite fashion blogger and why?

Success may mean different things to different people. The idea of success to me is fulfilment, satisfaction & happiness in what you are doing.


7. Do you have any tips for people who want to join this field?

I always have one tip to give & that is to take the leap of faith and don’t wait for the perfect moment to start something you’ve dreamt of.

- Interviewed by - Sanjana Jain