I am a mom blogger as well as a lifestyle blogger. I always wanted to do something in life. Before Ritam was born I was an interior designer. But after I became a mother I started writing about my day to day experience as a mother in a diary.
Then I got to know about Instagram where I started sharing my write-ups. And slowly people started following me where I feel connected and today I have an Instagram family of almost 40k.
Tell us about your background and journey?
I am a mom and a lifestyle blogger on Instagram by the name “mumzcub”.
I am an MBA graduate, an interior designer, I love writing and had a creative mind since the beginning. I am born and bought up in Kolkata and got married in Jaipur
What led you to start your page on Instagram, and what is it about?
What led you to start your page on Instagram, and what is it about?
I am a mom blogger as well as a lifestyle blogger. I always wanted to do something in life. Before Ritam was born I was an interior designer. But after I became a mother I started writing about my day to day experience as a mother in a diary.
Then I got to know about Instagram where I started sharing my write-ups. And slowly people started following me where I feel connected and today I have an Instagram family of almost 40k. My passion for my creative side and for my son made me a blogger today which is worth cherishing throughout my life.
How would you distinguish the term blogger from an influencer?
How would you distinguish the term blogger from an influencer?
Blogger is the one who loves to share his or her experience with others and feel connected to the followers as they can relate to you completely. Blogger share information. And they have their own website or blog on websites like WordPress n many more. There is no limitation of words.
And an influencer is the one who talks about one niche, where they can promote brands and influence their followers in different ways.
Is it financially sustainable to be an influencer today?
Yes, it is if you have the right content and follow a niche, if you are consistent and work really hard you can definitely earn well. It also depends on the quality of your content, consistency and how much people can relate to you.
What do you think influences consumer behaviour?
Being an influencer you have to be True to yourself, your audience and when you write content where people can connect they will easily get motivated and get convinced by you.
So it’s important to be consistent and write such content which can make people instantly connected. If an influencer is endorsing any product then he/ she need to give detailed information about it. And should use it before referring to it so that people can trust the product along with the brand.
What is your idea of success or your mantra in life?
Always follow your passion do what you love doing and be real. Chase your dreams, be confident, and enjoy what you are doing. And don't just follow others set ur own example.
How can someone become a successful social media influencer?
To become a successful social media influencer one should follow a niche, be very consistent, should be real and honest. Should write content which people can connect, relate and enjoy reading.
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Interviewed by - Saba Parveen

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