Vibhuti Paliwal - Be Informative At Whatever Niche You Choose as Half Knowledge Is Dangerous (Blogger From India)

For becoming a social media influencer you need to be creative, be informative at whatever niche you choose as it is said half knowledge is dangerous so one needs to be fully aware of the niche.

Tell us about your background and journey.

Hello everyone this is Vibhuti Paliwal a fellow student whose trying her best to take a step forward in the digital influencing world, the journey has not been easy but that’s life right and I’m enjoying each phase of this journey so far


What led you to start your page on Instagram, and what is it about?

Well, my parents have always been supportive of me in anything I do so my creativity never hit a block which made me realise that in this time where the whole world is facing lockdown and are suffering why not take a little time out of my day to put a smile on their faces by posting fun content on my Instagram it started slow but I have a big family of 11.7k followers today I call them my extended family.


How would you distinguish the term blogger from an influencer?

A blogger is someone who owns their own page and posts the content of their choice whereas an influencer is someone who has a social platform with a following and can influence that follow wrong towards things be it products or style or information whatever the particular influencer's niche.


Is it financially sustainable to be an influencer today?

I wouldn’t say it’s financially sustainable at the beginning it takes some time to gain a certain following to influence which as it grows starts bringing in some payments it is marketing and without an audience.

There won’t be an audience hence with time it increases the financial profit but not as much in the beginning.



What do you think influences consumer behaviour?

Three main things can influence consumer behaviour:

Firstly, truthful reviews about any product that the influencer is endorsing.

Secondly, creative content takes 3 seconds to get the attention of a consumer if your content is not good the consumer won’t be interested. 

Thirdly, consistency in posting on your feed to make your reach increase every day.

What is your idea of success or your mantra in life?

My mantra is simple "Each day I grow one step at a time and keeping first things first".


How can someone become a successful social media influencer?

For becoming a social media influencer you need to be creative, be informative at whatever niche you choose as it is said half knowledge is dangerous so one needs to be fully aware of the niche they choose and lastly keeping up with the trend or even starting some trends.

Which is your favourite book, and why?

I m not a bookworm person and I don't read books that much but 'the secret ' is one I like the most. 

Everyone should read and should need to know what is ‘Law of Attraction' of life.


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Interviewed by - Saba Parveen