1. Tell us more about what you do and what led you to speak on this platform.
I'm a TEDx Speaker, Founder and Creative writer at Yashiim - A Social Media Agency, where we focus on Content, Strategy, Media, Design and Development.
2. How do you chose and prepare for a talk?
I arranged and re-arranged my message onto sticky notes—adding sticky notes until I was happy with the flow. If I’m whittling down my talk from, say, a 40 minute talk, I make sure I cut at least half of my slides.
Keep trimming and trimming until you feel you are close to 18 minutes. During this process it becomes clear that your big idea can be communicated in a succinct, distilled manner.
3. What does your typical day look like?
I wake up at 6:30 A.M. I check my email.
Then I go for cycling. While cycling, I think about how I’m going to respond to everyone. I think about every solution to every problem I’m facing. And ideas to write about.
I get to the office at 9 A.M. I check emails and pending work.
At 12:30 P.M. meetings begin. I have either advisory, write-ups, or client calls for the next 4-5 hours.
I spend another two hours following up with prospects. In between calls, I write LinkedIn posts for some clients.
I’m also always working on a new story. Sporadically, I ask colleagues about what hurdles they’re facing.
I listen. I ask questions. Enough to identify solutions.
Ideally, I have 1-3 hours at the end of the day to implement these solutions. Anything from sales operations to content management and workflows.
I leave work at 10 P.M.
Before sleeping, I take a half hour to respond to some final emails back at my house.
Then I’m done. A perfect day. I have them sometimes, about once a week!
4. What are your strengths?
“Good writing is remembering detail. Most people want to forget. Don’t forget things that were painful or embarrassing or silly. Turn them into a story that tells the truth.”- Paula Danziger
I am a naturally sensitive person. I can remember most details I experienced. And I like to observe life, like the movie line - “I'm a writer, I use people for what I write”, I like to write what I see and hear down.
5. What is Your biggest professional achievement?
At Yashiim, we are managing 140+ clients at a time that including banking sector, travel & Leisure sector, retail, FMCG and IT sector.
6. What are the best public speaking tips that have worked for you?
As you write a talk, remember you don’t have to be perfect. Obviously, we all want to nail everything from our presentation to our body language to the words themselves. However, even if you’ve spoken thousands of times before, it’s normal to be nervous or slip up. In fact, tons of speakers have felt the same.
You entered the speaking industry because of your creativity and passion, so anything that you see as a flaw just makes you all the more memorable for your audience. Plus, if you do slip up on stage, being able to laugh at yourself helps connect you to your audience, too. Just remember, “Fear is just a misguided form of creativity.”
7. Who is your favourite writer and why?
My favourite writer is Khaled Hosseini. Because Khaled Hosseini’s writing is so vivid that one can actually visualise all the scenes.
8. Which is your favourite book and why?
My favourite book is "The Kite runner" by Khaled Hosseini. What makes this book stand apart is the succession of heartrending paragraphs and dialogues. The transient nature of human relations against a melancholy backdrop makes this book a must read.
Khaled Hosseini in this book shows that the popular notion that time heals all wounds is just not true. It also depicts how friendships formed in the juvenile age don’t perish with the passage of time. This book explores the life of a misfit and his urge to be accepted by the society.
- Interviewed By Paramjeet
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