What is E- Commerce & how it Dominates Physical Stores?

E-Commerce and Retail both are the mediums to sell the goods and services.

Nowadays everything being online, E- Commerce have ball in it's court and it has huge impact on retail market.

Key Factors of E- Commerce

• Price: Largest online stores in India such as Flipkart, Amazon, Myntra and snapdeal work on marketplace model i.e. they instead of keeping inventory with them, sell products through various vendors registered on their website.                                                                         
• Cash on Delivery: For an online purchaser COD works like a sweet poison. They have to spare extra cash for this service and it becomes dooming when customer refuses to accept delivery because then they have to spare extra cash for reverse logistics.                                                                                       

The smartphone users have formed an influential mass, and from the quality of data and logistics, it can be inferred that e-commerce will have massive effect on retail market.

Reasons Behind the Success of E-commerce Websites

Just sitting at home, moving your fingers and getting what you want. 

Not a dream.

E-commerce simply means we can buy any products what we need using online shopping websites. 

It is now easiest available way to buy products. 

For working people, it is a blessing because they are busy with daily life and they do not get enough time to go, see and select after investing double time.

These people now have ample of online websites to reach out things what really they were looking for.

It saves time and also save money.

 

Why Still E-Commerce is not an Option to choose

• This is one gap that online shopping can never fill and is neither capable of. we can think of it as an age-old practice, consumers like to physically inspect a product before spending money on it.                                                        
• Online stores are trying to make a bridge to fill this gap with different techniques such as 3D imaging of products, advertisement, product description, offers, easy browsing and liberal return policy.                                                              
• Products we buy online take their own time to reach us. So if we need instant food or any service we can not be assure when it will arrive.              
• People are ready to spare energy and extra cash for a smiling face helping them choose, bagging their purchase, telling them good things something which a computer algorithm cannot provide, Personalized experience.                                                                                                                                    

Will The E-Commerce Dominate Physical Store?

With the time passing e-commerce volume is only going to increase so if real time retailers are worried about their shrinking market than they are very reasonable in doing so. 

"Humans tend to change their habit for good and same applies to a consumer". 

For an average consumer nothing but satisfaction and price matters and if internet can provide them than they will spare no second thought in breaking their long time loyalty with retail market.

Written By: Komal Jha