If we had to summarize the marketing trends we've witnessed in the last few months, we can't ignore the popularity of video marketing brands. Video is one of the most popular types of online content today, and B2B and B2C marketers are now using it. Additionally, 1/3 of all online engagement is now on video, so marketers need to know what type of video content they should create.
To help you gain some perspective, here are ten types of videos you can use to promote your brand and better engage with your audience:
Explanatory Video
Many of your potential customers don't know what your product or service can do for them in the digital age. If your brand has a product or service that your customers don't understand, an explanatory video is what you should create. These videos use feature-rich animations, detailed explanations, and short, simple messages for your target audience.
When creating an explanation, remember to focus on the benefits or business results your brand can generate using visuals/audio to tell your story. Explanations are best embedded in your website pages, shared on social media, or even as part of your email marketing.
Video Teaser
Have a big event or announcement to make? Then a teaser video is the perfect way to create excitement. Best suited for promoting webinars, important events for your brand, or even upcoming products, flirts can be 5 seconds - 30 seconds long which gives a glimpse of what your audience is expecting.
Teaser videos are best used for social media advertising and promotion and even distributed one-to-one by sending them to your target group. So, start now with video editor to create professional and high quality videos.
Product Demo / Detailed Demonstration
A 'demo' or short for demonstration gives your target audience a glimpse of your product or service. Like explanations, demo videos are detailed and talk about your brand offering. However, they are not for general awareness but rather focused on helping encourage interested customers to convert. Demo videos show you exactly what your product can do by including features, use cases, specific examples, and even end-to-end scenario trials.
Demo videos are usually shot using screenshots or in a way that describes all aspects of your product.
Customer Testimonials
Your best marketing channel is always customer referrals, so why not make the most of it by capturing your customer feedback in a testimonial video? Customer testimonials are one of the most effective ways to tell your potential customers the true value of your brand and convince them to take the next step.
Video testimonials need to be done professionally and should usually focus on the business problem you're solving and the specific benefit or outcome it produces.
Corporate Videos Corporate videos
are basically content that you will share in the 'About Us' section of your website. This gives your target audience an understanding of the vision, goals and values that your brand stands for. Company videos should include important details such as:
What is your brand?
What is your vision or mission?
Who are your main customers?
The strength of your brand
Awards & achievements
Corporate culture / Employee-centric video
This will surprise many, but customers measure a brand not only by its products or services but also by the people who represent it. To help your audience know how amazing it is on the other hand, a company culture video is a must! They help highlight your brand, provide insight into your office culture, and add some emotion to the logo!
Company culture or employee-centered videos can help with recruiting and recruiting, of course, and help build your brand in the marketplace among your coworkers and customers!
Web series
You've probably used this term for Netflix series, but web series on a specific topic are a powerful way to help educate and impress your audience. A web series is nothing but a series of videos revolving around a certain central theme and breaking it down into several short but focused videos.
Web series are best used for creating YouTube Playlists or even being part of other social platforms to help your audience find all the relevant videos on a topic in one place!
Video Tutorials / How-to Videos are
not just about promoting your brand; it also has the power to help your users navigate complex steps. And customers love it. As per research, 4 out of 5 customers say that tutorials or how-to videos help them find the answers they're looking for.
To create a video tutorial or how-to, you need to understand the problem from the customer's point of view. To do this, take a look at your most frequent issues or your FAQ to help your users get step-by-step guidance on what to do. Include helpful tips and other value-added feedback, and voila! You have a powerful way to make sure your customers quickly get the answers they need.
Webinars
The best way to demonstrate your brand's leadership and expertise on a specific topic is to host a live webinar. Webinars are an hour or more in length, revolve around a single topic, and include a detailed lecture by a skilled professional, followed by a Q&A. Webinars are basically a substitute for your in-person event or seminar and have great value to your attendees.
Webinar videos can even be turned into snippets, and recorded webinars can even help build your branding material on various topics centered around your offering!
Thank You Videos Thank you videos are
very useful for building strong relationships with anyone, and many brands often don't tell viewers how great they are! Thanking your customers or a larger audience makes them feel special and creates a personal touch to your business. There are many ways and reasons to thank your customers, but providing the personal touch is the most important.
'Thank You' videos are best used when celebrating a special event or achievement or to help highlight your brand's values and focus. It is ideal for customer retention and can especially be used as part of your email outreach to converted leads.
Conclusion
These examples are just a starting point to help and can be very helpful for connecting with your target audience. Video marketing is effective to accelerate your brand's reach, remember value, and even encourage your potential buyers to take the next step.
So start now! And if you need inspiration, explore some of the templates, stock media, and music libraries available with the video editor to create high-quality, professional-looking videos.
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