Do You Wish to Know How Much Power a Word Called “Marketing” Holds in the 21st Century? Well, to Discover That You Need to Answer This Question-While Reading a Best-Selling Book, Have You Ever Wondered Why the Book in Your Hand Is Titled “The Best Selling Book” Instead of “The Best-Written Book”? The Reason behind That Is Strong Marketing along with the Delivery of Good Quality Content. That Is Why I Strongly Believe That Marketing Is the Most Powerful Weapon You’ll Acquire for Your Long-Term Success.
In This Article, I’m Going to Familiarize You with the Key Concepts and Fundamentals of Marketing in a Simple Language. This Article Will Be Useful for Beginners, Bloggers, Professionals, Freelancers, Mentors, and Entrepreneurs.
The Aim of Marketing Is to Know & Understand the Customer So Well , the Product or Service Fits Him & Sells Itself. The Aim of Marketing Is to Make Selling Superfluous. - Peter Drucker
Fundamentals of Marketing
Marketing Is All about How You Can Meet the Needs of Society Profitably.
You Must Have Been Familiar with the Four P’s That Form the Basis of Marketing. They Are- Product, Price, Place & Promotion. Now, We’re Going to Learn Something Different in Terms of the Updates That Have Been Made to the Broad Concept Called- Marketing!
Why Go for Digital Marketing?
To Begin With, Traditional Marketing Is a Type of Marketing That Is Done through Mediums Like Television, Radio, Putting Ad Banners for Display, Newspaper, Etc. While Digital Marketing Is All about Marketing Your Product/ Services via the Internet.
Here’s Why You Should Consider Digital Marketing over Traditional Marketing. According to Emarsys, There Are 3.2 Billion Social Media Users Who Are Active Every Day, Which Translates to about 42% Of the Population. If You’re Adept in Digital Marketing, You Could Reach a Greater Audience and Help Your Business Reach New Heights.
Moreover, Statistics Show That Digital Marketing Is Way Cheaper and Delivers Better Results as Compared to Traditional Marketing. Traditional Marketing Generates 50% Fewer Interactions with Customers than Digital Marketing. SEO(Which We Will Discuss Later in This Article) Has a 14.6% Conversion Rate Compared to 1.7% For Traditional Outbound Methods Such as Cold-Calling or Direct Mail. The Cost of Content Marketing Is 62% Less than Traditional Methods. With the World Undergoing Major Transformation Digitally, It Is a Wise Decision to Choose Digital Marketing over Traditional Marketing.
Why Master the Art of Communication?
To Be Precise, Good Marketing Is All about Good Communication. If You Can Communicate Your Thoughts Well to Even a Single Person, You Can Effectively Communicate What You Wish to Offer through Your Product/Services to a Larger Audience. Believe Me, It’s That Easy. Anyone Who Is Looking to Master or Even Starting at This, I Personally Would Recommend These Three Tips-
1. Slow Down Your Thought Process. Now, How Would You Do That? I’ll Say- Write for at Least 15 Minutes Each Day (Whatever You’re Thinking).
2. Analyze What You’ve Written and Arrange It in a More Understandable Way.
3. Now, Try Communicating What You’ve Written to a Friend or Your Sibling.
Practice It and See the Results Yourself.
Catt Marketing Funnel
Wealth= N*Catt
Where N= Your Niche
According to This Approach, There Are Four Steps to Build Your Online Brand. Lets’s Dive Deep into Each of These.
C — Content
You Might Have Heard Content Is the King. This Holds Right as a Product Might Survive for Some Time Due to Marketing but If It Has to Have a Strong Foothold for a Longer Period, All You Need Is the Right Content and Quality Maintenance.
A — Attention
Today, the Rule “He Who Has the Gold, Makes the Rules” Has Been Changed to “He Who Has the Attention, Makes the Rules”. This Quote Is More Valid Now than Ever Because If Your Product/Services Have the Potential to Capture the Attention of the People, You’re the One That Will Lead the Market, Undoubtedly. Take the Example of Elon Musk. He Has the Attention of the World for All That He Launches and Sees How He’s Making New Rules for the Masses Such as Introducing Bitcoins as a Medium of Exchange.
T— Trust
Building Trust Means You Make People Believe That Your Product/ Services Will Contribute to the Betterment of the Customers and Hence the Society. Trust Can Be Built through Regular One-On-One Interaction with Potential as Well as Old Customers, Understanding Their Problems, Being Compassionate, and Communicating All Your Policies Effectively.
T — Transaction
After You Design Good Content, Grab the Attention of the Customers, and Build an Everlasting Bond of Trust, You Need to Transact. This Is the Final Step Involving the Final Purchasing of Goods and Services by Your Customers.
Integrated Digital Marketing
To Begin With, Let Me Familiarize You with Some Subcategories under Digital Marketing.
1. Email Marketing -
It’s All about Sending Relevant Updates and Offers to People Who Are Interested and Want to Hear from You. When You Sign Up to Receive a Newsletter by Mail, It’s Nothing but an Example of Email- Marketing.
2. Content Marketing -
Writing Blogs, Creating Videos and Posts, Etc, Comes under This Category.
3. Display Advertising -
They Are the Advertisements You See Alongside All the Content on the Web.
4. Social Media Marketing-
It Means Building a Brand on Any of the Social Media Sites to Reach the Masses.
5. Search Engine Optimization (SEO)-
Making Improvements to Your Website to Help It Appear in the Organic Search Results( Usually Free), Is SEO.
6. Search Engine Marketing (SEM)-
Here, Advertisers Compete for the Opportunity to Display Ads by Bidding on an Amount. Advertisers Are Only Charged If Users Click on the Ad.
When All of These Are Combined Together to Promote a Brand and Reach the Masses, It Is Called Integrated Marketing.
Personal Branding: Masstrust Blueprint
The Best Known Will Always Beat the Best!
Personal Branding Is a Concept That the Audience Connects More Emotionally than Any Other. It Is So Because, in Personal Branding, a Person Himself/Herself Becomes the Brand Identity That Couldn’t Be Sold or Invested In. A Personal Brand Can Give Rise to Many Other Brands. For Example- Amitabh Bachchan Is a Brand Himself and He Has Contributed to Several Other Brands Such as Kbc, Etc.
One of the Key Ingredients of Personal Branding Is Gaining the Trust of the Masses. Personal Branding Can Be Done through Learning a New Skill, Working, Blogging, Mentoring, and Investing in Yourself. We Can Term This as Masstrust Blueprint.
To Conclude, Marketing in Its Own Essence Is a Broader Topic and One Can Only Master It with Experience. I’m Highly Grateful That You Read It with So Much Patience. Hope, This Article Gave You an Enriching Insight about Marketing as a Whole. If This Article Helped You Grow in Any Manner, Feel Free to Drop Your Views in the Comment Section.
Written by - Twinkle Israni
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1 Comments
This is indeed an insightful post!!!
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