Augmented reality, as said by someone will grant us a superpower in the new future. Augmented Reality or AR is an elevating trend which is spreading vastly across many countries of the world. It is an interactive and visual way of showcasing digital information about the physical environment. However, a lot of many examples have been evident as practical appliances of this principle like Pokemon Go, Snapchat, Google Lens and so on.
What Exactly Is Immersive Technology?
Immersive Technology is a kind of technology that expands reality or generates a new reality by taking advantage of the 360 space. The different kinds of immersive technologies are- Virtual Reality (VR), Augmented Reality (AR), Mobile VR, Mixed Reality (MR), Extended Realit (ER) and 360. VR is a virtual environment that changes the individual’s physical surroundings. There is a wide variety of applications for which VR is used:
- Arts
- Medicine
- Entertainment
- Sports
VR can end up doing enormous discoveries and yet the list goes endless. Mobile VR helps one to experience the features of VR on one’s smartphone and use the apps and games one wishes to play. MR tends to bring both the virtual and real world together. When in Mixed Reality, one gets to interact with the digital world while interacting with the real world too. Coming to 360 technology, 360 can be accessed anywhere on online platforms. Extended Reality(XR), as the name suggests is the term used which brings Virtual Reality, Augmented Reality, and Mixed Reality altogether.
What Are The Advantages Of Immersive Technologies?
It helps connect with customers. At some times, consumer tend to find a practical reason as to why they feel like purchasing a particular product, Immersive technologies provides a choice to “try a product before actually buying it”.
It acts as a magnet for attracting talent. For companies having a hard time hiring hardworking individuals, global recruitment makes it easier to drive people towards them.
It helps learners to expand their knowledge with a vast complex of new trends while applying the skill set to the practical world.
How is Augmented Reality used?
For AR to work, an AR needs a device which is connected with AR software like smartphones or smart glasses. The AR software helps to visualize the environment through the video stream by the camera. Then it showcases the digital world on top of the real-world settings in a realistic way. There are different kinds of AR:
- Marker-based Augmented Reality: A marker represents any object or visuals like logos or QR codes. This type of technology encounters the digital information on top of the markers.
- Markerless Augmented Reality: This does not depend on the markers to access digital information. Markerless AR applications completely reply on the Camera, GPS, etc to take hold of the information.
There are a variety of cases and practical implications of AR. AR permits Retailers to try the products before purchasing them. Moreover, AR also helps students access the study material and have a better understanding of the subject.
AR V/S VR:
- Augmented Reality uses real-world settings while Virtual Reality completely depends on virtual or digital settings.
- VR cannot be easily accessed as it needs a headset to operate while AR is easily available as it can be run on a smartphone as well.
- AR users can be controlled as they are not administered by the system whereas, in the case of VR, the settings are monitored by the system itself, hence VR users are controlled by the settings.
Conclusion
Augmented Reality, as well as Virtual Reality, are stepping into the advanced technology of the future. Both the technologies represent the digital world and real-world settings on an entirely different platform that caters to the new generation as its priority.
Nonetheless, these technologies have proved to be on-trend for the last few years and are also receiving great popularity and attention en masse. Although, it is essential to know that these technologies are opening doors for a new generation of entrepreneurship and eCommerce. It is observed that in the near future, not only will it reach the adults but also the young generation, which seems to pose an alarming interest in this.
Written By: Jiya Gurnani
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