There’s no denying that people, especially Gen Z are now more into skincare. Everyone is so concerned about how their skin looks, and how they can achieve better results after using a wide variety of skin products available in the market these days. People are willing to spend a lot of money on products and treatments that promise to keep them looking young and fresh-faced with glowing skin.
This is all because of the increasing influence of youth and beauty. Some may be too concerned about their skin while others may find this superficial. It is true that the skin is an essential part of our body and needs proper care.
What’s Driving This Obsession With Skincare?
Moving to mid-2022, the skincare industry is in high demand among Gen-Z consumers. The Covid-19 lockdown encouraged people to try on different skin remedies and began to adopt the ones that suit their skin well. Everyone is finding the right product that suits their skin and solves skin problems. Also, because of the ever-growing list of skincare products in the market, youth is getting more into skincare. There is pressure to look good and have glowing skin. And, no doubt people are more obsessed with their skincare than ever before.
Celebrities using various skin products and even starting their own skin and beauty brands are influencing youngsters more. A wide range of brands has different effects on everyone’s skin. Women are sharing their skincare routines, making other people try them out. Korea is the third largest exporter of cosmetics in the United States. Similarly, some people wish to be proactive in terms of skin care.
According to a Fortune Business Insights analysis, the global skincare market is expected to be worth $145.8 billion by 2028, with a 5% compound annual growth rate. Social media has the ability to empower and inform consumers. Social media influencers promote different brands in order to influence their followers.
The cosmetic industry is earning huge profits these days and everyone knows that there are infinite options available.
Does Skin Get Addicted To Skincare?
Most people think that using a particular product more will make their skin look better and resolve their problems. But, this is different. If you keep using the product too much, your skin gets addicted to it and needs more of it in order to look good. This is skin addiction when someone becomes dependent on a product in order to feel good about their appearance.
This happens gradually, once you start using the product you use it daily and want more of it. And if you don’t use it, your skin looks unusual. Sometimes, this may damage the skin more rather than heal it.
Side-effects of the skin product to be seen. If you think you may be addicted to a skincare product, it is important to talk to a dermatologist.
Despite the fact that makeup can make you appear more beautiful or correct skin problems, consumers now realise that it has no permanent place in their lives. You cannot use make-up all the time. Rather than using artificial and chemical-made products, it's better to use natural skin remedies on your skin which have no harmful side effects.
Why Is Skincare So Trendy?
There are so many reasons why skincare is trendy among youth and women. One of the reasons can be that people are now more obsessed with their skin. Social media plays a major role in informing consumers about different skin products. People often see their favourite celebrities and influencers using a variety of beauty and skin products, from which they get influenced quite easily and fast. Women sharing their skincare routines online is another way of sharing trends.
In the United States, skin care sales increased by 13% last year, while makeup sales increased by 1%. The rise in skincare can be attributed to a variety of factors, including an increased consumer desire for health-promoting and self-care products.
Factors That Make Skin Care Products Trendy
Various factors play an important role, people are becoming more aware of the importance of protecting their skin with sunscreen, which is an important step in preventing cancer. These days Gen Z want brighter skin so they prefer using products made of natural ingredients.
Everyone has their own skincare routine. Different skin type gets adapted to different products. Gen Z is spending considerable time learning about different ingredients, their multi-use benefits, possible harms, etc., before making a purchase.
Written by: Prabhveet Kaur
Edited by: Nidhi Jha
0 Comments