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Through his page, Sumit shares insights on leveraging persistence to achieve business success, especially for startups and SMEs.
1. Tell us about your background and journey.
Sumit Kalra, a professional business consultant, brand strategist, and marketing expert, has emerged as a hub of inspiration for individuals aspiring to build and expand their startups or transform struggling businesses into industry leaders. With a career spanning two decades, Sumit has expertise in branding and positioning himself as a go-to figure for those seeking growth in their brand recognition.
Sumit's journey began in 2002 when, after completing his 12th grade, he ventured into freelance content writing. His foray into digital marketing predates the widespread adoption of digital marketing, the Internet, and online platforms. As a pioneer in the field, Sumit initially carved his niche as a search engine optimization (SEO) expert in 2003.
2. What led you to start your page on Instagram and what it is about?
Sumit started his Instagram page as a natural extension of his journey from a freelance content writer to a successful business consultant. With a focus on practical results and a belief that persistence is more valuable than talent alone, Sumit has mastered the art of strategizing and scaling startups and struggling businesses, even with limited resources. His motivational approach, especially geared towards helping small and medium enterprises thrive, resonates deeply with entrepreneurs navigating the challenges of the business world.
Based in Delhi, Sumit's Instagram page serves as a platform for offering expert guidance, training, and mentoring to aspiring individuals, with a particular emphasis on digital marketing. He has evolved from a marketing agency to a digital marketing hub, leveraging social media, strategic public relations, and effective Google presence to help individuals and businesses achieve online fame.
Sumit's unique ability to brand effectively and captivate audiences has made him an indispensable resource for those looking to make their mark in the digital landscape, showcasing the transformative power of persistence and strategic branding in the realm of digital marketing.
3. What is your idea of success or your mantra in life?
Sumit's Instagram page reflects his mantra, "Persistence beats Talent," which has been pivotal in his journey from freelance content writer to successful business consultant. Through his page, Sumit shares insights on leveraging persistence to achieve business success, especially for startups and SMEs.
He emphasizes practical strategies, digital marketing tactics, and the importance of a strong online presence. Sumit's passion for empowering others and his belief in the transformative power of persistence make his page a valuable resource for aspiring entrepreneurs and business owners striving to make their mark in the digital landscape.
4. How can someone become a successful social media influencer?
Early-stage expectations could be demotivational if one doesn't get the desired results. So, to become an influencer one has to be passionate and a specialist in their niche so that one can enjoy sharing the content without any expectations. Success will follow, definitely.
5. What are your tips for first-time and aspiring entrepreneurs?
Sumit's Instagram page embodies his motto, "You can bend, but never break. Just enjoy the hustle and get used to improvisation." Through his content, Sumit inspires resilience, adaptability, and a positive mindset, particularly for entrepreneurs and individuals navigating challenges. He shares practical tips on thriving through improvisation, finding joy in the journey, and embracing the hustle. Sumit's page fosters a community of like-minded individuals dedicated to continuous growth and success in both personal and professional endeavors.
Interviewed by - Ashmeet Kaur
Edited by- Arunangshu Chatterjee
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