Stefy Gupta: I’d Rather Grow Slow Than Compromise My Values (Forbes Top 100 Creator, 223K+ Followers)

Stefy Gupta Interview

"One defining moment was when I turned down a paid brand deal that didn’t align with my values—I realized authenticity matters more than numbers."

1. You’ve built a strong personal and professional brand. What inspired you to start, and what kept you going in the early days?

I began by simply sharing what I genuinely loved—whether it was styling, snippets from my daily life, or small career wins. At first, I didn’t see it as building a “brand.” But the consistency and honesty behind my content resonated with people. What truly kept me going were the few heartfelt messages I received saying, “this inspired me” or “I needed to hear this today.” That encouragement was more than enough.

2. What does your creative process look like, especially while balancing multiple roles?

My process is structured yet flexible. I usually brainstorm content ideas in batches and plan them week by week, but I always leave space for spontaneous, real-life moments. Balancing multiple roles requires intention—I block out specific times for each responsibility and make sure to take breaks to reset. Interestingly, many of my best ideas come not when I’m actively “creating” but when I’m simply observing or living.

3. Have there been any defining moments in your journey that shifted your outlook or path?

Yes—one significant moment was when I turned down a paid brand deal that didn’t align with my values. That experience made me realize I’d rather grow slowly and authentically than chase quick numbers. It shaped how I approach partnerships and, in the long run, helped me build deeper trust with both my audience and clients.

4. Social media brings both admiration and scrutiny. How do you handle public expectations?

I’ve learned to filter feedback—taking in what helps me grow and letting go of the noise that doesn’t. Not everyone will agree with or understand your journey, and that’s perfectly okay. I rely on a close circle that keeps me grounded and remind myself that real impact is measured by more than likes and views.

5. What does self-growth mean to you, and how do you ensure you’re evolving?

For me, self-growth is about staying curious and open to learning—even when things don’t go as planned. I make time to reflect often, check in with my values, and ask myself, “Is this still fulfilling me?” Growth isn’t always about big wins; sometimes it’s simply about showing up better than you did yesterday.

6. What personal or professional values guide your decisions?

Authenticity, consistency, and kindness. I believe people can sense when something is genuine, and that’s what builds trust—whether in personal relationships or brand partnerships. Professionally, I prioritize working with people who are collaborative, ethical, and purpose-driven.

7. What advice would you give to someone looking up to you or starting out in your industry?

Start before you feel ready. Don’t get caught up chasing perfection—focus instead on showing up consistently and staying true to your voice. This industry changes quickly, but originality, strong work ethic, and being someone others genuinely enjoy working with will never go out of style.

Bio:

Stefy is a content creator and full-time Senior Recruiter who blends purpose with creativity in everything she does. While she navigates the fast-paced world of hiring and people strategy by profession, her heart lies in telling real, relatable stories through her content. Balancing both hasn’t always been easy—but her journey reflects passion, perseverance, and the belief that you don’t have to choose between career and creativity. With intention and authenticity, she’s building both—one day, one post, and one step at a time.

Instagram 

Interviewed by: Gurbani Kaur 

Edited by: Shantanu Singh