Radhi Arora Interview
“That 30-day spicy challenge didn’t just give me followers—it gave me a community that feels everything I feel.”
1. What inspired you to start creating food content, and when did you realize it could become your unique voice online?
I started posting about food back in my college days, purely for fun, while exploring different cuisines. It wasn’t anything serious at the time. Later, when I was working as a legal executive, COVID hit, and cooking became my biggest stress reliever. I would cook for myself and my family and began sharing those recipes online.
Over time, I shifted towards reviewing ready-to-eat meals and ramen, and that’s when my audience really started connecting with me. People loved the reviews so much that I became known as the “ramen girl.” Even now, when followers meet me, they say, “Oh, you’re the ramen girl!” That’s when I truly realized I had found my unique voice online.
2. Your food content feels both fun and relatable—how do you choose what dishes or experiences to share next?
For me, it’s always about balance. I share what I genuinely enjoy eating and what I believe my audience will relate to. Sometimes that means experimenting with recipes at home, and other times it’s trying ready-to-eat products, ramen, or trending foods.
I also listen closely to my audience. If they’re curious about a particular product or craving more spicy ramen content, I make sure to include that. At the end of the day, I want my content to feel like a fun conversation around food—not just a review or a recipe.
3. Is there a food moment—from home cooking to restaurant adventures—that truly surprised or moved you? What was it?
One of my most defining food moments was when I started my “Is It Spicy Enough for Me?” series. I don’t think any other Indian content creator had done something like that before, and the response completely blew me away. Even today, people recognize me either for my ramen videos or for that challenge, which feels incredibly special.
That 30-day challenge gave me the push I truly needed. It didn’t just bring more followers and recognition—it helped me build something deeper: a community. Over time, people understood my spice tolerance so well that they could actually predict which foods would be spicy enough for me and which wouldn’t. That uniqueness shaped my channel and remains one of the most defining moments of my journey.
4. Content creation and cooking can both be demanding—how do you keep it fun and avoid creative burnout?
For me, the key is to always keep food rooted in joy rather than pressure. Whenever I feel stressed or run out of ideas, I go back to cooking for myself without turning the camera on. That reminds me why I started in the first place—because cooking helped me relax and genuinely enjoy food.
I also draw a lot of inspiration from my audience. Their curiosity often sparks new ideas and keeps things exciting. Plus, I make sure to mix it up—some days it’s recipes, other days it’s product reviews or fun series. That variety keeps me inspired and helps me avoid burnout. If I’m having fun creating the content, I know my audience will feel that too.
5. Which chefs, creators, or everyday food experiences inspire your content direction?
I draw a lot of inspiration from creators like Veronica Wang, Stephanie Soo, and Steph Pappas. Veronica was the first mukbanger I ever watched, and her older videos still bring me so much warmth. Stephanie Soo showed me how a creator can completely evolve—she started with mukbangs and now does crime storytelling.
Steph Pappas inspired me to step outside one lane, experiment more, and keep growing as a creator. Watching all of them helped shape how I approach content today.
6. How do you define success in your food journey—beyond follower counts—especially when it comes to impact or joy?
For me, success is truly about the community I’ve built—that’s what brings me the most joy. When I’m happy, they’re happy. When I’m sad, they feel it too. Whenever I share something personal or vulnerable, I receive hundreds of supportive messages, and that makes me feel like I’ve created something meaningful.
It’s also about the impact of my content. When people try a recipe or trust a review I’ve shared and end up loving it, it’s incredibly rewarding. One moment that really stands out is when I met a young follower in public. She was with her mom and was so nervous to meet me that she was literally shivering. I hugged her tightly, and we took a picture together. That simple moment touched my heart deeply—it’s one of my core memories and a reminder of why I do what I do.
7. What advice would you give to someone wanting to share their own food story or build a community around it?
My biggest advice would be to start with authenticity. Share what genuinely excites you about food—whether that’s cooking, reviewing, or simply trying new flavors. Don’t worry too much about perfection; people connect with your personality and passion more than anything else.
Consistency also matters. Keep showing up, experimenting, and engaging with your audience. Listen to them, respond to them, and let them be part of your journey. Over time, that’s how you build not just followers, but a true community that shares your love for food with you.
Bio:
I’m Radhi Arora, and I create content around food—whether it’s cooking, reviewing, or trying out new flavors. Most people know me as the “ramen girl” or for my “Is It Spicy Enough for Me?” challenge.
Interview by: Gurbani Kaur
Edited by: Shantanu Singh
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