Vedika Interview
Q. How did “vedskibaatein” start - was it always planned, or did it just happen organically over time?
I have been creating humorous content ever since I was an eight-year-old child, although it remained private for years. It was only in 2023 that I finally decided to share my work publicly. At the time, I was working in the Strategic Investments team at a reputed media house, where I had the privilege of meeting some incredibly supportive friends.
They constantly encouraged me to put my content out into the world. I remember telling them, “I genuinely don’t think people will understand my humour. I’ll post for one month, and if I don’t gain at least a thousand followers, I’ll stop completely.” What followed completely surprised me. Within a month, I crossed 1,500 followers and reached an audience of over three million people. From that point onward, there was truly no looking back.
So in many ways, Vedskibaatein was born out of affectionate peer pressure. The name itself came naturally - my friends called me “Veds,” and according to them, I spoke endlessly which, to be fair, is entirely accurate. Vedskibaatein simply became an extension of who I already was.
Q. Your content feels very real and unfiltered - how do you manage to stay authentic in a space that often feels curated?
Honestly, I create the kind of content I personally enjoy consuming - the kind that makes me laugh, feel lighter, and leaves me with a sense of warmth or comfort. I have never consciously tried to fit into a mold or create a persona for the internet. I simply choose to show up as myself. I believe authenticity is far more sustainable than performance.
There’s a quote I deeply resonate with: “I would rather be an original failure than a copied success.” I think that philosophy naturally reflects in the way I create and present myself online.
Q. You’ve built a strong connection with your audience - what do you think makes people relate to you the most?
I believe my strongest quality has always been empathy. More than speaking, I genuinely enjoy listening and observing. I am deeply interested in people - their stories, emotions, perspectives, and everyday experiences. That naturally finds its way into my writing and the characters I portray online. Whether it’s humour, vulnerability, or small emotional details, I try to create content that makes people feel seen and understood.
I think audiences connect with familiarity. When someone watches my content and thinks, “She understands exactly how I feel,” or “That’s precisely how I think too,” a genuine connection is formed. More than being perceived as just another creator, I hope people experience my content as they would a conversation with a friend.
Q. What does a typical day in your life look like - when you’re just being Vedika off camera?
To be honest, I don’t think I have a “typical” day. The nature of my work ensures that no two days ever feel entirely the same. I am often travelling, exploring something unfamiliar, or experimenting creatively.
That said, I do value having a grounding routine. I usually begin my mornings early with meditation, followed by a workout, a shower, and a proper breakfast - which is absolutely non-negotiable for me. After that, I move through whatever the day demands. Interestingly, my to-do lists are often extremely unpredictable. One moment I could be scripting a four-part video series, and the next I might be deep - cleaning my washroom. It entirely depends on what feels important that day. What matters most to me, however, is ensuring that my days remain joyful and fulfilling. I consciously make time for my loved ones, embrace small moments of happiness, and never miss an opportunity to pause and watch the sunset.
Q. Social media comes with its highs and lows - how do you deal with burnout?
Burnout is very real, especially in a profession where your work and the digital world are constantly intertwined. Since social media is a significant part of my profession, scrolling inevitably becomes part of the workflow too. Because of this, I make a conscious effort to maintain boundaries. I try not to work beyond 7 p.m., limit unnecessary scrolling, and continuously remind myself not to compare my journey with anyone else’s - not through numbers, views, follower counts, or external validation.
Whenever things begin to feel overwhelming, I revisit the reason I started creating content in the first place: to spread happiness and laughter. I strongly believe that a journey built around making others feel good should never come at the cost of your own well-being. The moment content creation begins to feel emotionally draining, I take a step back, allow myself a small pause, recalibrate, and return only when I can create with genuine joy again.
Q. You also have a travel side to your content - how has travelling influenced you as a person and creator?
Travelling has perhaps been one of the most transformative experiences in my life. I travel very frequently - almost every third week - and each journey teaches me something profoundly different. More than anything, travel keeps me humble. It constantly reminds me of how much exists beyond my own understanding and how there will always be more to learn, experience, and evolve through. I often feel that travelling outward also leads to travelling inward. It encourages introspection. I return from every trip feeling slightly wiser, calmer, and more connected to myself.
One particularly memorable experience happened in the mountains. I had to slide down a massive rock while trusting a guide to hold my balance from below. I was terrified because one wrong move could have seriously injured me. Yet, in that moment, I realised that trust was the only thing stronger than fear. I took a deep breath, trusted the process, and went for it. That experience stayed with me because it transformed “trust” from just an abstract emotion into something deeply tangible and lived. Moments like these are why I continue to travel. They shape me not only as a person but also as a storyteller. The more deeply I experience life, the more honestly and richly I am able to create.
Q. Now that you’ve built such a strong presence, what’s next for you- any new directions or risks you’re excited to take?
At this stage, I’m excited to evolve creatively and experiment with more long-form storytelling. I want to write deeper, more layered scripts and create content that families can sit together and enjoy - perhaps over evening tea, in a way that feels comforting and shared. Beyond content, I’m also focused on expanding EatPrayLove, the community I’ve been building. My vision is to transform it into a recurring monthly initiative with regular meet-ups in Delhi and curated travel experiences every few months.
That journey will naturally involve building a larger team, collaborating with more people, and creating meaningful experiences beyond the digital space - which is something I’m genuinely looking forward to.
Bio:
In a digital space often dominated by perfection and performance, Vedika, popularly known as Vedskibaatein, has built a refreshing identity rooted in authenticity, humour, and emotional relatability. With a personality that is equal parts witty, observant, and deeply empathetic, she has cultivated a growing community that resonates with her unfiltered storytelling and comforting internet presence. What began as a spontaneous leap encouraged by friends soon evolved into a platform where everyday emotions, humour, travel, and human connection seamlessly coexist. Known for her distinct ability to make audiences laugh while also making them feel understood, Vedika’s content reflects the warmth of a close friend and the honesty of someone unafraid to simply be herself. Beyond digital entertainment, her growing travel community, EatPrayLove by Veds, further highlights her passion for experiences, people, and meaningful connections. As both a creator and storyteller, Vedika represents a new generation of digital voices that value authenticity over performance and connection over curation.
Interviewed by: Gunjan Joshi
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