Aayushee Gupta Interview
Q. Your bio says, “Becoming the woman my younger version needed while questioning everything I was told” - was there a specific phase or moment in life that triggered this shift in you?
I don’t think there was one singular moment that triggered this transformation; it was more the culmination of years spent feeling unloved, restricted, and emotionally isolated. Growing up, I was a lonely child. I dealt with bullying, constant comparisons, insecurities, self-worth issues, heartbreak, anxiety, and depression. I was never considered the academically brilliant girl or the exceptionally beautiful one, and like many young girls, I grew up believing I was somehow “not enough.” What made it even more difficult was the absence of a safe emotional space. At the same time, I was trying to navigate the deeply unfair expectations imposed on women - restrictions on clothing, timings, behaviour, and the constant pressure to become the “ideal girl,” the “perfect daughter-in-law,” and eventually, the “good wife.” I was even blamed after being harassed by a group of men on my way to college.
While many around me seemed comfortable accepting these norms, something within me kept resisting them. For the longest time, I genuinely believed there was something wrong with me for not fitting into that mold. But eventually, I realised there wasn’t. I was simply trying to live life on my own terms in a world that often conditions women to remain dependent and limited.
Today, I aspire to become the woman my younger self desperately needed. And if even one girl watches my content and feels a little less alone because of it, I believe I’ve done something meaningful.
Q. In a world where people constantly tell women who they “should” be, how did you start building your own identity? How did your journey in this space begin?
My identity began taking shape the moment I started questioning the belief that a woman’s worth is determined solely by how well she conforms to societal expectations. I watched my mother spend most of her life being quiet, agreeable, less opinionated, and constantly prioritising everyone else’s needs above her own. Witnessing that made me realise that I didn’t want the same life for myself.
Initially, this journey began as a personal outlet - a space where I could express thoughts and emotions I had suppressed for years. But when women started reaching out saying things like, “This feels so relatable,” or “I thought I was the only one who felt this way,” I realised it had evolved into something far bigger than simply posting online. It became a space where I could publicly grow, openly question conditioning, and create conversations around the emotions and struggles so many women silently carry within themselves.
For me, building an identity has never really been about gaining followers. It has been about finding myself - and learning to unapologetically accept who I truly am.
Q. A lot of your content challenges conditioning and societal expectations, especially for women. Was it difficult at first to speak so openly online?
Absolutely. We live in a deeply patriarchal society, so I always knew that speaking openly online would invite criticism. I was aware that I would receive hate not only from men but also from women who have internalised misogyny over the years. And honestly, that fear held me back for a long time. That’s why, initially, I stayed within the relatively “safe” space of self-improvement content because I didn’t feel emotionally prepared to handle the backlash women often face simply for expressing their opinions online. But after a point, I started feeling disconnected from my own content, which also affected my consistency.
Eventually, I realised that as a woman, judgment and criticism are inevitable no matter what path you choose. So I decided I would rather be honest than constantly try to be palatable.
Today, I simply want to speak my truth fearlessly. Not everyone will agree with me, and I’ve made peace with that. The people who genuinely resonate with my experiences, emotions, and thoughts will eventually find me - and I believe those authentic connections are far more meaningful than being liked by everyone.
Q. You balance being a Government Bank Officer while also creating meaningful content - how do these two very different worlds shape you as a person?
Being a banker gave me something incredibly important: financial independence and the empowerment to live life on my own terms. It taught me discipline, structure, accountability, and consistency. Regardless of how I feel personally, I still have to show up, fulfil my responsibilities, and remain dependable every single day. That routine has grounded me immensely as a person. Content creation, on the other hand, gave me a sense of purpose and self-expression. It provided me with a platform where I could openly share my thoughts, perspectives, stories, and lived experiences while connecting with people from different parts of the world.
In many ways, my job helps me sustain my own life, while content creation allows me to contribute meaningfully to someone else’s. One gives me stability; the other gives me fulfillment.
Q. Your content feels very personal and emotionally aware. Has creating content also become a form of healing or self-discovery for you in some way?
Definitely. Content creation has helped me understand myself on a much deeper level. A lot of the themes I speak about online - self-worth, feminism, fear, loneliness, ambition, healing - are things I have personally struggled with throughout my life.
Sometimes, while creating content, I find myself processing emotions I didn’t even realise I was carrying. In many ways, expressing my thoughts publicly has been deeply therapeutic. It has made me more honest with myself and far more confident in my own voice.
At the same time, hearing other people’s stories through comments and messages has reminded me that I’m not alone in these experiences either. That shared vulnerability has been incredibly healing.
Q. What does a typical day in your life look like when you’re not in creator mode - what helps you feel grounded and connected to yourself?
My everyday life is actually quite simple. Most days, I go to work, come back home, spend time with my parents, enjoy my own company, watch a movie, journal, read, or simply rest. I’m a very introverted person in real life, so I genuinely need solitude to recharge and reconnect with myself.
What keeps me grounded are the ordinary things - my routines, nature, chai, music, books, meaningful friendships, and the quiet little moments life offers. Living in the mountains has also helped me slow down mentally and appreciate simplicity in a much deeper way.
Q. If your younger self could see the woman you’re becoming today, what do you think she’d be most proud of?
I think my younger self would be most proud of the courage I have today because that was something she lacked deeply.
She was filled with insecurities and self-doubt. She never believed she would do anything meaningful with her life. She was terrified of being alone, constantly sought validation externally, and believed her worth depended on being loved by someone else. So I think she would be genuinely shocked to see that this woman now speaks publicly, shares her opinions openly, overcame her fear of the stage, became financially independent, and built a community of people who truly connect with her.
But perhaps the thing she would be proudest of is this: I no longer feel incomplete on my own. I genuinely enjoy my own company now, and I no longer rely on external validation to feel worthy.
Q. Through your journey, what’s one lesson or piece of advice you’ve learned that you’d genuinely want to pass on to your readers and followers?
The biggest lesson I’ve learned is that you are your own person.
No one is coming to complete you or save you. People may become part of your journey - some stay longer than others - but at the end of the day, the only person who remains with you from beginning to end is yourself.
If something feels wrong in your life, it is ultimately your responsibility to change it. That realization can feel both terrifying and empowering at the same time, but once you truly understand it, it changes your entire perspective on life.
Q. What’s next for you from here - any future plans, dream collaborations, or new things you’re excited to explore in this journey?
Right now, I simply want to continue evolving into the best version of myself - both personally and creatively. I want to create more meaningful content, perhaps explore long-form storytelling someday, and build a stronger community centred around self-growth and womanhood.
At the same time, I want to explore life beyond content creation as well. I never want my identity to feel confined to just one thing. I want to travel more, try new experiences, prioritise my health and fitness, build something of my own in the future, and create a life that genuinely excites and fulfils me. As for collaborations, I would love to work with brands and individuals whose values truly align with mine rather than simply chasing popularity. At the end of the day, I just want to keep growing, keep learning, and hopefully continue making people feel a little less alone through my content.
Bio:
In a digital world often dominated by perfection and performance, brings something refreshingly rare - honesty. A Government Bank Officer balancing the structure of a corporate life with the emotional depth of meaningful content creation, Aayushii has built a space where conversations around self-worth, womanhood, healing, loneliness, and societal conditioning feel deeply personal yet universally relatable.
Her content doesn’t merely inspire - it resonates. Through raw vulnerability, thoughtful reflections, and fearless authenticity, she has become a voice for countless women navigating identity, expectations, and self-discovery in a world constantly trying to define them. In this conversation with Eat My News, Aayushii opens up about her journey, the struggles that shaped her, and the purpose behind creating content that makes people feel seen, understood, and a little less alone.
Interviewed by: Gunjan Joshi
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