A Good Design Is Not That Looks Good, but Something That Solves a Problem - Ayush Yadav


Tools are just a medium to design out your ideas, what matter most is the creativity in this field. With time, start working on studying your audience, developing personas and conceptualising.

1. When and how did you choose to be a graphic designer?

It all started in the fresher year of Engineering college where I got introduced to the UPES ACM Student Chapter and so did the journey of being a Graphic Designer. Sugandh, Shinjana, Vasudha, Piyush and Astitva are among a few of those friends who were a huge support system.

I am super grateful to mentors in my life namely Mr Pankaj Badoni, Assistant Professor, UPES and Mr AbhishekTiwari, Founder - JiPra Animators because of whom I am able to make a mark in this industry.

2. What is a role and scope of work for a graphic designer?

If we are strictly talking about the role of Graphic Designer then it covers everything from Print Media to Digital Media. Scope of work is limitless as everything you see needs to look good to sell well, and that's where we kick in.

3. Which are some of the tools & software that a graphic designer must be aware of?

Talking about software, one can go for software from Adobe Suits, for example. Adobe Photoshop for manipulation and graphic related work, Adobe Illustrator for illustrations, logo,etc., Adobe xd for UI/UX. Other options are GIMP which is a free and open-source graphic editor, Corel Draw or can even start from Canva.

Tools are just a medium to design out your ideas, what matter most is the creativity in this field. With time, start working on studying your audience, developing personas and conceptualising. Remember, a good design is not that looks good, but rather something that solves a problem.

4. How in your opinion has this profession changed over the years?

As more and more businesses are going digital, the need for a good designer is increasing rapidly. Virtual reality experiences have started popping up and henceforth all of them need a good designer to design a smooth and soothing experience. Just look around yourself, can you find even a single object that doesn’t have any design element in it?

5. Do you often have to keep upskilling yourself?

A big yessssss! You always need to upskill and adapt to what's going on in the market. That's the reason why I created my public creator profile by the name of @coderwhodesigns; to push myself to create something unique each day.

In this lockdown phase, I even tried to push my limits and tried new and different things. I, along with my sister, Surbhi Yadav started a cool project by the name of Project Warli where we redesigned Bollywood movie posters in Warli form. We received too good feedback and appreciation for doing out of the box thing.

6. How can one develop a keen sense for design and aesthetics?

There is this anomaly which I often talk about whenever I give seminars: Imagine you are walking on the road and passing by many parks. In each park, you see different sets of people performing different dance steps.

After walking for a while, you see an empty park and now you decide to go inside and perform some dance steps which you observed all the way till here. Similarly, that empty park is your design canvas and your walk on the road is the amount of time you spent surfing and learning over the web.

You start by replicating some steps, then you try to add your own flavour to it. So, it takes time for the individual to develop a keen sense for design.

7. Which is your favourite book and why?

Bhagavad Gita, if you ever get the time you should at least get a brief about this. It will help you to solve many queries of your life and you can apply the knowledge in any field be it corporate, design or anything else. I don’t remember each and everything but have applied a few principles in my life.

Interview By - Benil Joseph

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