Content Creation Needs Your Heart and Soul - Ankita Sonal


I feel it all depends on your dedication level. There is plethora of content on the Internet today and everyone dreams of content creation or Vlogging as their career option but not all of them are truly dedicated and have a sustainable plan for their business. If Vlogging and content creation is done the right way, it can be a sustainable career and there are many successful people who have proved it. 


1. Tell us about your background and journey.

Hello People! This is Ankita, a full time IT professional living in Bangalore. I am someone who always loved going out to new restaurants and trying their food, so much so that my friends and colleagues used to consult me. I also started writing reviews on Zomato and LBB about any place I visited as an honest customer. 

Later it turned into a passion and almost 6 months back I started my food blogging journey, it’s by name @ankitasonal22 on Instagram. Frankly speaking, being a rookie in blogging world, at first it was tough to get engagement but as they say, Experience teaches a lot. 

I have met so many amazingly creative souls here and learnt a lot from them. Infact, each day is a learning experience and this page has become an important part of my life.


2. When did you first decide that you wanted to create content and how did you start?

I have always loved weaving stories around anything and everything since childhood. I was always over-enthusiastic to participate in events related to writing. Later when I heard about Zomato reviews, I started writing there and then on LBB. That’s how I got the kick to start my own Instagram page about food. I research, meet new people through blogger tables and try to create the best I can.


3. Is vlogging and Instagram content creation a financially sustainable career?


I feel it all depends on your dedication level. There is plethora of content on the Internet today and everyone dreams of content creation or Vlogging as their career option but not all of them are truly dedicated and have a sustainable plan for their business. If Vlogging and content creation is done the right way, it can be a sustainable career and there are many successful people who have proved it.


4. Who is your favorite creator and why?


Content creation is vast and there is so much talent around that it is just impossible to have one favorite creator. I spend hours admiring the work of so many creators. But if I must take a name, it would be Swayampurna Mishra who owns @lapetitchef. I am absolutely spellbound with her creativity and talent. She is humble yet so strong. I absolutely feel she is an excellent storyteller and a super woman.


5. How and where do you find inspiration to churn out content?


I find inspiration from my day to day life, simple, soulful and sometimes the lost recipes from my grandmother’s kitchen – I try to recreate those and bring it to my audience. There are days when I don’t seem to have any idea or recipe, then I talk to my mother for inspiration. She comes up with the best and always helps me out.


6. What does your typical day look like?


My day starts with a hot cup of tea prepared by my husband and enjoyed in my balcony garden soaking in the morning sun and greenery around. I consider myself lucky enough that during these tough times, I don’t have to step out of my home for work. 

So, the mornings are super relaxed and spent in the kitchen prepping up breakfast and lunch. Then I get ready to start my work from home. In between, I take small breaks and finish up food photoshoots during the daylight. After I get free from my office work, I spend some time in the evening on Instagram to engage and plan for the next post.


7. Which is your favorite book and why?


My favorite book is A Thousand Splendid Suns by Khalid Hosseini. It’s an inspiring story about the courage of two women and is filled with powerful emotions. The story will keep you involved throughout and will surely inspire you.


8. What piece of advice would you like to give to future and aspiring creators?


Content creation needs your heart and soul. So, I would say if you are thinking about it, give it your 100%, create genuine authentic content, and be consistent. Consistency is the key and so many successful people have already talked about its importance. 

I mean whoever is your audience, won’t be able to connect with you if you’re active for a day or so and then disappear for few days and be back again. They might get bored and unfollow as well. Be different, never give up and you’ll surely be successful.

- Ankita Sonal, Blogger

- Interviewed by Shilpy Sharan

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3 Comments

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  2. 👏🏻👏🏻 Amazing. .
    U too have become an inspiration for a lot of people ( including me as well)
    Keep going☺👍🏻👍🏻

    (Anuja)

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