Voila Kapoor - My Aim Is to Open Around 100 Stores of Krivoya in Coming Five Years


Voila Kapoor Aditya is a renowned name in the jewellery business who has appeared twice in the Lakme Fashion Week, Bombay and added myriad of feathers in her cap by doing professional courses in diamond cutting, polish jewellery manufacturing, computer-aided designing, stone setting and Gemology course at Gem Testing Laboratory (Jaipur). 

The unique thing of Voila is that her creative mind comes out with new design everyday and she always draws the designs with paper and pencil.


Tell us about your background and journey.

Your eyes will light up, shoulders pull back and lips pucker when you drape your body with Voyala Jewels jewellery! Whether wearing a wedding gown, jeans and tee, or that little black dress, you will find the perfect accessory when you choose Voyala Jewels. They have been beautifully crafted to go with the classy and sophisticated attitude that defines the people in the party circuit.

Designer Voila Kapoor Aditya creates beautiful pieces for that self-assured woman who is not afraid to let herself shine. The uniqueness and versatility of Voila’s designs are what sets her jewellery apart. These pieces will never find themselves at the bottom of your jewellery box!

Be assured that each piece is individually handcrafted with only the finest and exquisite gems and stones. When these stones, crystals and pearls are added with clean complementary lines, and just the right amount of drama, Voila finds the perfect “marriage” between fabulous and functional!

Voila Kapoor Aditya and Dr Niru Setia Kapoor opened their doors in 2006 in a small jewellery boutique. With a small staff of only three other people, sometimes burned the midnight oil to ensure that customer orders were on time. With the evolving times, the company has forayed into the e-commerce space by partnering with another expert in the domain of jewellery.

Dr Niru Setia Kapoor, a leading gynaecologist of the city decided to assist her only child in her veteran business. She understands jewellery as well as she understands the human body and with her administrative skills has helped the company reach where it is.

Voila Kapoor, after finishing her Commerce Degree planned to learn A-Z about Jewellery and spent the next 3 years in Jaipur and Surat and gained a keen understanding of all aspects of this business. Besides being the only child she always wanted to be an independent girl and fulfil her parent”s dreams.

This site is an outcome of the experience and vision of these two, with the blessings and support of all the family members and their ancestors.

When a customer does come through our doors for the first time, they immediately recognise that it isn’t a typical jewellery store. We offer a level of service that is unparalleled. And we don’t mean showering guests with imported sparkling water and caviar. 

We mean treating people with genuine respect. Also, we have Goldsmiths and Silversmiths on site who can repair or make or create about anything. We don’t have to send customer jobs out to some unknown location only to return several days later hoping that the work was done correctly.

Our selection is truly unbeatable. If you have ever shopped for jewellery elsewhere, you will know our selection is enormous by comparison and we aim to give every customer a top-notch experience. If you can’t find a style you like, we can make it or find it for you. And if we can’t—well—that just doesn’t happen.



What first led you in the direction of making jewellery?

In the year 2004, I ended my fashion designing which found me boring and I was always having an interest in jewellery designing and then I opted for fashion designing as I always draw designs with pencil and come up with many creative things which people have loved a lot. 

I am born to make jewellery designs. This is my passion and I like curves and making innovative and creative designs. These things are my cravings as I adore to do all these things.


What are your future projects and plans?

To make Krivoya a top-notch brand, opening franchises and stores around the world. Simultaneously, my aim is to open around 100 stores of Krivoya in coming five years. 

For all this, my untiring efforts and hard is always there as I love to do all the things and people are widely accepting my designs and showering their love by purchasing my designs.



What challenges have you faced all this while, learning and showcasing Voyala?

I think when somebody does work with passion, determination and zeal then everything seems easy and like a cakewalk. Moreover, I also feel "Jeweler, advocate and doctor" are three professionals who always remains the one for long run who customer opted the once.


How ‘Voyala Jewels’ is different from other players’ Traditional & Non-Traditional in Jewellery?

We are manufacturers, every piece is designed element and different from others. We make the designs by analyzing the trend and need of the customers which satiates the customer by spending the amount on it. 

We make the designs by relating it to the dress. Moreover, I am still designing things on paper and pencil.


What is your piece of advice to the aspiring entrepreneur?

Hard work is the key to success as old dictum says, practice make the man perfect so always try with more efforts and zeal and spark to clinch your aim. Majorly, one should get focused towards their path and one-day right door will open for you. 

For all the men, let their women free from your confined pockets and allow them to buy jewellery without any restrictions as women get happier by buying all this stuff.



Interviewed by - Mukund M