I started doing styling internships in college and felt right at home to now having my own wedding styling business. I had plans of freelancing and working on my venture after college, but the universe had different plans. I started making content in May 2020 and it was probably the best decision I made in a long long time.
1. Tell us about your background and journey.
I completed my graduation in Bachelors of Mass Media in 2020. Since the time I was in school, I knew I wanted to do “something” in fashion. Even though I was a media student, I knew it wasn’t my right calling.
I started doing styling internships in college and felt right at home to now having my own wedding styling business. I had plans of freelancing and working on my venture after college, but the universe had different plans. I started making content in May 2020 and it was probably the best decision I made in a long long time.
2. What led you to start your Instagram page and what is it about?
I never thought I’ll enjoy making videos or being a creator on Instagram. I was never really so big on sharing my whole life on the Internet. Making fashion videos and doing it for a living was not something I had planned. I think the first time I ever thought of doing this was seeing some random fashion post on the gram, that's when a video idea clicked and I thought, ‘why not?’.
2. What led you to start your Instagram page and what is it about?
I never thought I’ll enjoy making videos or being a creator on Instagram. I was never really so big on sharing my whole life on the Internet. Making fashion videos and doing it for a living was not something I had planned. I think the first time I ever thought of doing this was seeing some random fashion post on the gram, that's when a video idea clicked and I thought, ‘why not?’.
I was nervous, wasn’t sure what I was doing, didn’t know much about shooting or editing. I literally just went for it. The response on my first video was overwhelmingly good, people who I’ve never spoken to, were giving me the biggest cheer. I knew I had so much to give, and I haven’t looked back since then.
I aim to be relevant to all the women following me, coming from different demographics. From trying out ways of styling that haven't been done before, to making best use of your clothes to giving basic OOTDS. I like to cover different interests while bringing something new to the table.
3. Is it financially sustainable to be a digital creator these days?
It is financially stable but not for all. One can only earn being a digital creator after reaching a certain level. This may vary from creator to creator. Digital creators are an extremely important part of the marketing industry. Being a creator is being an entrepreneur, it comes with its risk and uncertainties. It’s not a usual route to financial stability but a route that definitely exists.
4. How can someone become a successful content creator?
First step is finding your niche, what you are good at and what differentiates you from so many creators out there. This comes through trial and error and understanding what works best for you and for your audience. Once you know what you have to offer, just be consistent.
I aim to be relevant to all the women following me, coming from different demographics. From trying out ways of styling that haven't been done before, to making best use of your clothes to giving basic OOTDS. I like to cover different interests while bringing something new to the table.
3. Is it financially sustainable to be a digital creator these days?
It is financially stable but not for all. One can only earn being a digital creator after reaching a certain level. This may vary from creator to creator. Digital creators are an extremely important part of the marketing industry. Being a creator is being an entrepreneur, it comes with its risk and uncertainties. It’s not a usual route to financial stability but a route that definitely exists.
4. How can someone become a successful content creator?
First step is finding your niche, what you are good at and what differentiates you from so many creators out there. This comes through trial and error and understanding what works best for you and for your audience. Once you know what you have to offer, just be consistent.
Consistency is the key. For all the budding creators like myself, just be patient. It’s not easy to organically grow. If you’re following the first two steps, you will come through and lastly don’t let the algorithm get to you!
5. How and where do you find inspiration to churn out content?
There’s no one process that I use, it's always different. Sometimes it would be a certain item in my wardrobe, or sometimes an element I notice on a show or a video. Weirdly, usually these elements/items are never directly linked to the specific video I make. Vague thoughts converted into concrete ideas. I just keep following my chain of thought.
6. Who is your favourite creator and why?
My biggest inspiration is undoubtedly Komal Pandey, her ideas, her treatment of videos are a learning experience. As she says, her videos are truly a performance. I hope someday I can make someone feel the same way about my work the way she makes me feel about hers. If I want to get better or if I am having a bad creative block, she’s my saving grace.
5. How and where do you find inspiration to churn out content?
There’s no one process that I use, it's always different. Sometimes it would be a certain item in my wardrobe, or sometimes an element I notice on a show or a video. Weirdly, usually these elements/items are never directly linked to the specific video I make. Vague thoughts converted into concrete ideas. I just keep following my chain of thought.
6. Who is your favourite creator and why?
My biggest inspiration is undoubtedly Komal Pandey, her ideas, her treatment of videos are a learning experience. As she says, her videos are truly a performance. I hope someday I can make someone feel the same way about my work the way she makes me feel about hers. If I want to get better or if I am having a bad creative block, she’s my saving grace.
- Harshita Roopchandani
Instagram @harshitaaroopchandani
- Interviewed by - Pratika Dahal
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