Jan Goossens - It Is My Lifelong Fascination For Water That Explains How I Ended Up With Aquafin (CEO Aquafin N.V , Belgium)

Jan Goossens


A man who was passionate about music and fascinated by water, which led him to grow into the CEO of Aquafin - a company that treats waste water. Water is the elixir of life and Jan Goossens helps us in having this water for a longer run.

For around 20 years Jan Goossens has also been the guest professor at the Ghent University for courses on safety and environmental management. 


1.Tell us more about your background, life's story and your journey.

Well, there’s always been 2 constants in my life: music and water. I have been singing and playing guitar in rock bands, one of them called ‘Gustav’, named after the painter Gustav Klimt. But it is my lifelong fascination for water that explains how I ended up with Aquafin.

And it actually is a fun story, because it all started with two little goldfishes in a shiny plastic bag that I got on a fair as a 5-year-old. Ever since, I have been really attracted and triggered by fishes and water life. 

As a young boy, I put fish tanks all over the house and dug a pond in the garden. Later on, I went studying chemistry ending up doing a PhD on micropollutants in sea water, fresh water and plankton. 

 

2.What is Aquafin and what impact does it make in society?

Aquafin is the company that is responsible for the treatment of the residential wastewater in Flanders, the Dutch speaking part of Belgium. It operates over 300 wastewater treatment plants. Yet, we are still investing in the expansion of the sewage infrastructure.

Because even in a prosperous region like Flanders, still 15% of the households is to be connected to the sewage system. All these efforts of our 1200 employees should lead to clean watercourses for our future generations, that is our mission.

Besides that, we are more and more focusing on energy recovery and nutrients recovery from wastewater. Also the reuse of treated wastewater is being developed as well as the design of stormwater concepts for municipalities. Because in Flanders, we are indeed experiencing drought as well as flooding due to climate change.

 

Jan Goossens

3.How did you rise in your career? Were you always ambitious?

Guess I was always ambitious in a sense of stretching for the best and taking full responsibility for the things that I did. It feels like if the career steps that I made in several companies came as a consequence of that. 

Luckily, I have always been working with companies, including Aquafin and BASF, that were putting people first and that were stimulating and valuing teamwork and collegiality. Probably, I would not have flourished in a highly competitive environment.

 

4.What work do you think still needs to be done in waste water management?

A lot of opportunities are knocking on our door. There is an enormous potential in digitalization such as big data analysis, improved control systems and even artificial intelligence in waste water treatment plants. 

Coming from the chemical industry, I experience the water sector as relatively conservative and risk averse. Several reasons for that, including the long life cycle of the technological processes that we apply and a quite dominant ‘precautionary principle’. Therefore, I feel like the sector could gain a lot from, for instance, collaboration with innovative and entrepreneurial start-ups.

 

5.What does your typical day looks like?

It’s probably cliché, but every day is different. The day might start, just like today, with an interview for a business website, whereas yesterday, I participated in an debate at an international water conference in The Netherlands. It rarely is the same.

I would say that 50 % of my attention and time goes to external stakeholders and partners. The other 50 % is focused internally, with a special interest in the human aspect of our company. 

Guess that, almost daily, I’m in contact with the HR-department, for example to hear about the vacancies and hires. But also the safety of our employees and our contractors is always top of mind. 

And once a month, I’m taking a ‘field trip’, for instance to one of our waste water treatment plants, talking to our operators and every time again learning from them.

 

6.Which is your favorite book and why?

I do read a lot of newspapers and trade magazines, but there is few time left to read literature, unfortunately. Anyhow, I love, for example, Gabriel García Márquez and during my summer vacation, I read “Of love and other demons”. His writing style swings you between hard realism and very surreal scenes, in a very subtle way, sometimes without really being aware of that.

 

7.What do you have to say to our readers, who are aspiring CEO’s?

Create a strong team and take care of it. As we are dealing with global issues such as Covid and climate change, it is a perplexing time for all of us. So keep in close touch with your people. They’ll appreciate and you’ll gain energy from it yourself.


Interviewed by - Krishaa Radhakrishnan


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