Top 10 Horse Racing Influencers In 2023

 

Horse racing might be the oldest sport in the world that is heavily tied to tradition, but this doesn’t mean that it should not adapt to the new modern times.

Fortunately, there are plenty of social media celebrities or influencers that are true ambassadors of the sport.

So, whether you have a horse-related business or are just a fan of the sport, following the top equestrian influencers is the right way to go.

Even big horse racing events like the Kentucky Derby use influencer marketing campaigns to promote the big race.

Therefore, we’ve decided to highlight some of the top horse racing influencers that are true ambassadors of the sport.

Top Horse Racing Influencers

Charlotte Dujardin

If you're a fan of dressage, you'll know that Charlotte Dujardin reigns supreme in the arena. This amazing rider is a great inspiration, having won several Olympic gold medals and international championships. Follow her on Instagram for an inside peek at her training routine and her adorable horses.

Matt Harnacke

Here we have horse racing influencers that aren’t much involved in the sport professionally. However, it is a half-Italian and half-German model that focuses on horse-related content. Matt will show you the best way to bet on horse racing and some tips for the main events on the calendar.

Harnacke is an equestrian influencer based in the Netherlands and is a global Longines ambassador.

Alex Calder

Not all influencers should be directly connected to professional horse racing, right? In fact, most of them are just true fans of the sport and show their appreciation for these beloved creatures.

Alex Calder is an Irish influencer who has two Instagram accounts, one personal and one dedicated to pictures of the County Wicklow countryside. This is where all the horse racing action can be found.

Laura Graves

American dressage rider Laura Graves has made a name for herself in the equestrian world with her natural talent and skill in the saddle. Her dedication to her horses is evident in every ride. 

She constantly shares horse-related content and has recently welcomed a baby girl. She has around 35K followers.

Ingrid Klimke

German Olympic eventing rider Ingrid Klimke is a force to be reckoned with. Known for her finesse and skill in the saddle, she's achieved great success in her career. Follow her on social media for insights into her training methods and competitions.

Bethany Lee

We are still digging through the social media stages of the United States, and we’ve found a perfect equestrian influencer named Bethany Lee. Lee comes from Florida and it is a true governing body for equestrian sports.

She was introduced to the world of horse racing at a young age and even has her own equestrian podcast.

Ariana Rockefeller

If you follow celebrity news, then you’ve probably heard about the Rockefeller family. Ariana is a businesswoman and equestrian, but also an athlete and a philanthropist.

She owns a fashion brand that includes equine-inspired handbags and constantly promotes horse-related content on her social media.

Beezie Madden

As a four-time Olympic medalist and one of the most successful female show jumpers of all time, Beezie Madden is a true inspiration to riders everywhere. Follow her on social media for updates on her training and competition schedule.

Carina Maiwald

The best way to capture the true horse racing magic, especially on social media platforms like Instagram, there is nothing better than being a professional photographer.

Maiwald is an award-winning photographer coming from Germany, and she started to tell her story about wild and tamed horses from all around the world. She is quite successful and her work has been published on CNN International as well as National Geographic.

McLain Ward

McLain Ward is not a mega-popular social media influencer with around 32K followers on Instagram, but he is a true horse-riding ambassador.

McLain Ward is actually a top-ranked show jumper that has won many international competitions, and now he shares his success and involvement in the sport on his social media.

Final Words

To summarize, the world of equestrian influencers is continuously changing, with new riders and horses appearing on a daily basis. 

Following the top ten influences outlined in this article will provide you with insights into the most recent training approaches, riding styles, and competition trends. Plus, you'll be inspired by their passion, dedication, and love for the equestrian world.