Jayati Shrivastava Interview
Numbers may bring attention, but connection builds longevity
Q.You run two very different spaces online. Who is the real Jayati when the camera is off?
Both are real. I don’t see them as contradictions, I see them as context.
Off camera, I’m reflective, observant, and deeply empathetic. The raw side comes from honesty; the warm side comes from lived experience. I don’t perform personalities, I respond to moments. The real Jayati is someone who listens deeply, thinks critically, and speaks only when there’s something meaningful to say.
Q. You openly say ‘Don’t want to hear the truth, leave.’ Why does honesty still scare people?
Because honesty removes filters, and filters make people comfortable.
We live in a culture of palatable truths and curated kindness. Real honesty demands accountability, and that’s unsettling. It’s easier to consume content that agrees with you than content that challenges you. Truth doesn’t scare people because it’s harsh, it scares them because it’s reflective.
Q. When you post an unscripted rant, do you think first as a creator or as a citizen? Where do you draw the line?
I think first as a citizen, with responsibility.
The creator in me understands reach, but the human in me understands impact. I draw the line at dignity. I can be firm without being cruel, critical without being disrespectful. If something adds perspective rather than noise, it deserves to be said.
Q. Women’s emotions are often labelled ‘complaints’. Why do you think that is?
Because emotionally expressive women disrupt convenience.
When women speak openly, systems that rely on silence feel threatened. Calling them 'complaints' is a way to dismiss discomfort without addressing its cause. But emotions are data. They are conversations waiting to happen, not problems to be muted.
Q. Being outspoken invites criticism. What backlash affected you most, and what did it teach you?
The most impactful backlash wasn’t hate, it was misinterpretation.
It taught me that people often project their own unresolved narratives onto your words. Social media rewards reaction over reflection. I’ve learned to stay rooted, not reactive, and to let clarity outlive controversy.
Q. One page reaches lakhs, the other resonates louder. What matters more, reach or resonance?
Resonance. Always.
Reach gives visibility; resonance builds trust. Numbers may bring attention, but connection builds longevity. I’m more interested in being remembered than being viral.
Q. Do you ever feel pressured to soften your tone or exaggerate emotions for the algorithm?
The pressure exists, but I don’t negotiate my voice with algorithms.
Trends change weekly; integrity doesn’t. I resist by slowing down, being intentional, and remembering why people followed me in the first place—authenticity, not performance.
Q. What is the most unrealistic expectation placed on mothers today?
That motherhood should look effortless and grateful at all times.
Mothers are expected to nurture, contribute, sacrifice, evolve, and never express exhaustion. That’s not strength; that’s suppression. Real strength is honesty with responsibility.
Q. What mindset shift should a young woman make before speaking her truth online?
Not everyone needs to agree with you for you to be valid.
Confidence isn’t the absence of fear, it’s deciding that your voice matters despite it. Speak from alignment, not approval.
Q. Do audiences consume opinions thoughtfully today—or react faster than they reflect?
We react faster than we reflect, but that doesn’t mean depth is gone.
It just means thoughtful voices need patience. Reflection still exists; it’s just quieter. My role is to slow conversations down, not speed them up.
Q. If Instagram took away comments for a day, what truth would you post fearlessly?
That growth doesn’t come from being agreeable—it comes from being authentic.
And that women don’t need permission to take space, express discomfort, or change their minds.
Bio:
Jayati Shrivastava is a digital storyteller whose work lives at the intersection of lived reality and honest conversation. Through unfiltered perspectives and thoughtful social commentary, she opens up space for conversations many Indian women experience but rarely voice, particularly around home, relationships, and motherhood.
With an engaged audience of women aged 25–45, Jayati has grown her platforms organically by choosing authenticity over performance. Her content doesn’t seek to impress; it seeks to reflect, grounded in empathy, clarity, and lived experience.
She curates two complementary Instagram spaces: @jayati_happysoul and @jayati_unscripted. One offers emotional relatability and warmth, while the other presents raw, unscripted takes on social norms and gender expectations. Together, they form a narrative that comforts, questions, and challenges.
In a trend-driven digital world, Jayati prioritizes resonance over reach—building trust, dialogue, and lasting impact through calm, honest storytelling that reflects the layered reality of modern Indian womanhood.
Interviewed by: Nidhi
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