Shashank Sanghvi Interview
Q. You’re often described as a luxury lifestyle influencer, but that label feels limiting. How would you define what you do?
I don’t really see myself as an influencer. I experience the world, notice how places and moments make me feel, and then share that feeling. Luxury is just the backdrop. At the core, I’m exploring people, culture, emotion, and how thoughtfully designed experiences can slow you down and make you more present.
Q. You call yourself a connoisseur of cars, hotels, watches, perfumes, and spirits. What separates a consumer of luxury from a student of luxury?
A consumer enjoys the end product. A student enjoys the journey behind it. I’m always curious about the story — why something is designed a certain way, what problem it solves, how it makes you feel over time. Luxury becomes more meaningful when you understand the intent, not just the price tag.
Q. Having travelled to over 46 countries and 80 cities, what’s one global luxury myth that India still believes in?
That luxury needs to be visible. Some of the most luxurious experiences I’ve had were quiet, private, and deeply personal. Real luxury often shows up as comfort, space, calm, and consistency & not logos or excess.
Q. Your content is aspirational, but rarely loud. Is restraint a conscious part of your personal brand?
Yes, very much. I believe emotion lands better when it’s subtle. When something is truly special, you don’t need to over-explain it. I prefer letting the mood, the light, and the moment speak for themselves.
Q. Luxury content often walks a fine line between inspiration and excess. How do you decide what feels tasteful versus performative?
I trust my gut. If something feels forced or done just for attention, I step back. Tasteful luxury feels natural, almost effortless. Performative luxury feels like it’s trying to prove something. I’m more interested in what feels honest.
Q. Travel today is hyper-documented. Do you ever feel that constant capturing takes away from experiencing a place?
It can, if you’re not careful. I try to experience a place fully first! I try to walk around, observe people, absorb the energy and then capture selectively. The memory matters more than the footage.
Q. You showcase planes, hotels, and destinations but not much chaos behind the scenes. How much curation goes into creating a seamless luxury narrative?
A lot. There’s always chaos, early mornings, tight schedules, missed shots. But luxury, by nature, is about calm and flow. I curate not to hide reality, but to protect the feeling of the experience.
Q. As audiences mature, they’re questioning why they should aspire to certain lifestyles. What do you think luxury should represent in 2025 and beyond?
Luxury should represent freedom! freedom of time, freedom of choice, freedom from noise. It’s less about owning more and more about living better, with intention.
Q. Many people assume luxury creators come from privilege. How important is transparency about one’s journey in building credibility?
It’s very important. People connect with honesty. Everyone’s journey is different, and acknowledging that builds trust. Luxury feels more relatable when it’s grounded in reality, not mystery.
Q. You’ve seen both iconic and overrated destinations. How should a traveller learn to develop their own taste instead of following trends?
By slowing down and being curious. Spend time in fewer places, notice the details, talk to locals. Taste develops through experience, not through reels or rankings.
Q. Your work often highlights slow travel and finer details. What’s one underrated detail people should pay attention to when choosing luxury experiences?
How a place makes you feel when nothing is happening. The silence, the comfort, the service when you don’t ask for it, that’s where true luxury lives.
Q. Social media rewards virality, but luxury is about longevity. How do you stay relevant without chasing trends?
I focus on consistency and point of view. Trends come and go, but taste and perspective age well. I’d rather build something lasting than chase what’s momentary.
Q. What’s the biggest misconception people have about the life of a luxury travel creator?
That it’s always glamorous. It’s rewarding, but it’s also demanding. Behind the calm visuals is a lot of planning, discipline, and work.
Q. If you had to give one piece of advice to young professionals who want to experience luxury without spending irrationally, what would it be?
Choose quality over quantity. You don’t need everything, just a few well-chosen experiences that genuinely add value to your life.
Q. If you had to give up all luxury except one — car, watches, hotels, or travel — which would you keep and why?
Travel. Because it shapes how you think, how you feel, and how you see the world. Everything else is an accessory.
Bio:
Shashank Sanghvia luxury lifestyle and travel creator, collaborating with leading global hospitality, aviation, and luxury brands.
Through refined storytelling and cinematic visuals, he creates aspirational content that showcases premium experiences, iconic destinations, and elevated living, helping brands connect authentically with a global audience.
Interviewed by: Nidhi
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