Rajat Rai Interview
Q. How did “Trickblower” begin, and when did you realize content creation was your path?
It honestly didn’t start as an idea or a plan. I’ve always been deeply curious about technology; that curiosity is what pushed me to study computer science and engineering in the first place. After completing my diploma, I worked multiple IT jobs where I handled everything from projects and design to coding and daily office workflows.While doing all this, I noticed something very clearly: professionals and job seekers were struggling with small but frustrating problems every single day. Simple workflow issues, PC errors, repetitive tasks, things that wasted time but had easy solutions if you knew where to look.
That’s when it clicked. I started my channel to solve these everyday problems, focusing on productivity, PC issues, and later AI implementation. What began as helping people slowly became my purpose. Over time, I committed to it fully and turned content creation into my full-time work, with one goal in mind: delivering genuinely useful, high-quality tech content.
Q. Your videos are fast and addictive. How do you decide what to post next?
There’s no magic strategy behind it. My only goal is usefulness. I focus on content that can genuinely help people in their daily work and make their workflows smoother.Sometimes it’s a random tip, sometimes it’s a small series, but the intent stays the same, i.e., saving time and effort. If something can improve productivity or reduce frustration, it’s worth sharing. I want my page to feel like a toolbox people can rely on, not just another scrolling destination.
Q. What type of content excites you the most, and what usually surprises your audience?
What excites me most is simple, practical tips that make life easier. If a task normally takes one hour, I actively look for tools or hacks that can bring it down to 10 or 20 minutes.That mindset drives all my content. I believe people are always waiting for solutions that solve real problems, not just fancy features. When I introduce tools that genuinely improve workflow or efficiency, that’s when audiences are most surprised, and that’s exactly the reaction I aim for.
Q. How do you make technical content simple and engaging for everyone?
I’ve gone through the entire learning curve myself, from zero to advanced technical knowledge. Because of that, I understand how overwhelming tech can feel to someone without a technical background.Instead of making content sound professional or complicated, I intentionally simplify everything. I relate it to daily life so that anyone, whether a tech enthusiast or a casual user, can understand and apply it immediately.
My approach is very simple: if something feels confusing, it means it can be explained better.
So I always follow one rule, i.e., just make it simple.
Q. What’s one behind-the-scenes moment that shaped your journey as a creator?
In the beginning, I didn’t even have proper equipment or a personal PC. I started creating content from my office desk. I used to reach the office early just to shoot videos in silence before anyone arrived.I would record everything quickly within half an hour, so no one would notice. In the corporate world, doing personal work or building something of your own is often discouraged and sometimes even punished.
When I finally earned my first income from social media, I took the risk and quit my job. Around the same time, I lost my father and grandfather within one year. As the eldest son, I had to manage everything. My family stood by me during that phase. My mother helped me get a PC, and my wife supported me in buying my first iPhone. Their faith gave me the courage to keep going. That support changed everything.
Bio
Rajat Rai is a technology-focused content creator known for transforming complex tech concepts into practical, easy-to-use solutions for everyday life. With a background in computer science and hands-on experience in the IT sector, Rajat understands both the technical depth and the real-world challenges professionals face daily.
Over the past two years, he has built a massive digital presence by sharing PC hacks, productivity tools, useful websites, AI applications, gadget insights, and daily tech updates, all designed to save time and simplify workflows. His short-form content stands out for its clarity, speed, and immediate real-life relevance.
Today, Rajat connects with a community of over 1.7 million followers on Instagram, 500,000+ on Facebook, and 45,000+ subscribers on YouTube, making him one of India’s most trusted tech creators in the productivity and workflow space.
Driven by the belief that technology should feel accessible, not intimidating. Rajat continues to help people work smarter, adapt faster, and reclaim their time through simple, actionable tech insights.
Instagram: Rajat Rai
Interviewed by Monika Bhardwaj

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