Swati Rathi Interview
Q. Who was Swati before the followers and recognition?
Growing up, I was always the girl who loved experimenting with clothes and posing for endless pictures. Dressing up made me feel confident and expressive. Even during college, I was known for putting effort into how I looked. I might be a little late, but I’d always be well put together.Fashion was never about trends for me. It was about how wearing something made me feel. Over time, that naturally shaped my belief in keeping things simple, comfortable, and authentic to who I am.
Q. When someone feels they have “nothing to wear,” where should they start?
First, look at the basics you already own, especially a good pair of jeans and a well-fitted white T-shirt. These pieces form the foundation of countless outfits.Second, add one element that refreshes the look. It could be sneakers in a pop of colour like blue, burgundy, red, or green. Small styling changes can completely transform an outfit without buying anything new.
Q. When did your content shift from passion to purpose?
When I reached 10K followers, something really clicked for me. I realised that people were genuinely resonating with my content and finding value in it.That’s when my passion started feeling like a responsibility. I became more intentional and consistent with what I shared. Internally, I felt a strong sense of gratitude. Every message of appreciation motivated me to show up better and push myself creatively.
Q. How do you balance fashion content with sustainability?
In 2022 and 2023, I did a lot of haul content. At the time, it felt like the norm. But gradually, I became more aware of how fast fashion impacts the environment.That awareness changed my approach. I consciously reduced haul videos and shifted my focus toward promoting homegrown brands that are more thoughtful and sustainable. Staying honest with my audience means evolving as I learn and sharing that evolution openly.
Q. What would you say to someone who feels underconfident or compares themselves online?
What we see online is just 1% of someone’s life. Please don’t compare that to your 100%. Take inspiration, not pressure.Fashion isn’t limited to any body type. Understanding your body simply helps you style yourself better. It's about self-expression, not perfection. When you feel comfortable in what you wear, confidence follows naturally.
Bio
Swati Rathi is an Indian fashion, beauty, and lifestyle digital creator based in Delhi, best known for her minimalist styling approach and practical fashion content. Coming from a small town with big dreams, she has built a loyal audience by focusing on simplicity, comfort, and authenticity. Her content revolves around effortless styling, practical beauty tips, acne-positive and real skin confidence, helping people feel good in what they wear every day.
Swati’s growing influence earned her a place on Forbes India’s 2024 Digital Stars list, marking a major milestone in her creator journey. Through her work, Swati continues to remind her audience that style is not about excess; it's about clarity, confidence, and staying true to yourself.
Instagram: Swati Rathi
Interviewed by Monika Bhardwaj
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