Swati Rathi Interview
“You can’t give up on the hard days if you want to experience the good ones.”
1. From your beginnings to where you are today, what has been the most defining moment of your journey?
Being featured as a Forbes Digital Star has undoubtedly been the most defining moment of my journey. To be recognized alongside so many incredible creators felt surreal. It reassured me that all the hard work, late nights, and creative risks I’ve taken were truly seen and appreciated.
2. What inspires you to keep creating and sharing your work with the world?
I genuinely love what I do. Whenever I take a break from shooting or posting, I feel like a part of me is missing. Styling, makeup, and content creation have always been my happy place. The fact that I’ve been able to turn this passion into a career and build a livelihood around it motivates me to keep pushing forward.
3. What challenges have shaped your growth personally and professionally?
Coming from a small town and choosing content creation as a career was already a bold step. In the beginning, I faced low reach, self-doubt, and constant uncertainty about whether this path would truly work out. But those challenges taught me resilience, patience, and the power of staying positive. You can’t give up on the difficult days if you want to experience the rewarding ones.
4. How do you maintain authenticity in a world driven by trends and social media algorithms?
I rarely follow trends because many of them don’t align with my niche or personality. I prefer creating content that feels genuine to me and resonates with my audience — even if that means growing at a slower pace. At the end of the day, I want people to follow me for who I am, not just for what’s trending that week.
5. Who or what has been your biggest influence in life and career?
It may sound cliché, but my biggest inspiration is my mother. She’s a working woman who manages everything beautifully and has been my strongest supporter since day one. Watching her balance work and home while showing up for us with so much love inspires me endlessly. She has taught me that you can be strong, independent, and kind all at once — and that’s exactly the kind of person I aspire to be.
6. What advice would you give to young dreamers who want to follow a similar path?
Start now, even if it’s not perfect. In the beginning, consistency matters far more than perfection. And most importantly, never compare your chapter one to someone else’s chapter twenty. Every journey is different, and there’s space for you — especially when you bring your own unique voice to the table.
7. Is there a personal motto or life lesson you live by?
Do what makes you happy and stay true to yourself — the rest will follow. I’ve learned that when you work from a place of passion and authenticity, opportunities naturally find their way to you.
Bio:
Swati Rathi is a content creator and digital influencer celebrated for her elegant styling, beauty insights, and authentic approach to social media. Recognized as a Forbes Digital Star 2024 (Rank 27), she continues to inspire young creators to pursue their passions with confidence and courage.
Interviewed by: Gurbani Kaur
Edited by: Shantanu Singh
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